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  1. Can Groupon Break Into the Search Market?

    If it's all aggregated content just copied and pasted, there will be no search benefit, and Google is not going to keep (the Groupon page) in mind. We're giving these businesses a place to put their current specials that they have on chalkboards in...

  2. "Which Update?" Is the Wrong Question

    With the combinations of Google Updates taking places within short periods of time, one of the more frequent questions I encounter as an SEO is, "Which update _______ (fill in the blank with a comment related to either drops on increases in...

  3. Search Engine Marketing Checklist for Hotel Marketers

    Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a Web analytics program (e.g. Regularly review suspicious inbound links from Google Webmaster Tools reports and Baidu...

  4. Introducing the Local Marketing Adoption Curve

    You should claim and optimize your listings on Google+ and add location-specific images and videos. Today, marketers must ensure their brands are visible where and when their customers are looking for them - locally, nationally, and globally - as...

  5. Google Adjusts Standards for Newsworthy Material

    A Google spokesperson told Search Engine Land that they "will be pulling from all over the Web, which means that we will present as diverse a range of voices as possible to ensure we get users the answer they are looking for.

  6. The Evolution of SERPs and User Behaviors

    As an industry, we talk a lot about Google (and search engines in general) getting smarter, and most of the time, that should be our focus. Since 2011, Google has updated its algorithm 83 times, and that’s only factoring in the major changes, not...