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  1. Forget Big Content – Small Content Is Critical to Search Success

    Regular readers of this site will be very aware of how Google is changing the game when it comes to surfacing sites it deems are authoritative in any one niche. Hummingbird was designed to help Google deliver, at speed and scale, more specific...

  2. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    As an example, I recently sat down with a friend who was searching Google for a used Mercedes Benz SUV. Although my friend didn't find what he was looking for (more on that later), he did end up clicking on the ad of a local dealer whose ads...

  3. 5 Fast Facts about the EU's Privacy Ruling on Google

    On May 13, the European Court of Justice (ECJ), the highest court in Europe, ruled against Google in a landmark privacy case, asserting that EU citizens have a "right to be forgotten. The ECJ established that search engines like Google should allow...

  4. How to Use Google Analytics Site Search Reports

    If your website has a search bar, you need to ensure you’re making the most of this valuable report in Google Analytics. This is actually even more valuable since organic keywords started appearing as "(not provided)", as this report shows what...