It's a simple way to use SMS in a timely fashion and make it easy for the consumer to engage so you can begin that journey from an SMS and Mobile perspective. Lead me: How do you begin to lead the consumer in that discussion?
Once marketers and advertisers acknowledge that consumer behavior conforms to device capabilities, they can begin to adapt their expectations and hold mobile to a different standard. The good news is search ad providers are acting to give...
Not only has the SEO technological market changed with new on- an off-page SEO considerations, the way the consumer views and consumes content and changed. Go overboard on "optimization" and your site may even get flagged as spam by Google and...
In a new study, “Mobile In-Store Research: How in-store shoppers are using mobile devices,” Google showcases consumer behavior while they shop. Recent data from Google shows mobile is a shopping companion while consumers are in the store looking to...
A story that reaches a consumer who is looking at his or her Facebook news feed on an iPhone while riding the bus to work is a very different opportunity than one where the content reaches a dad who is sitting on his couch with the TV on while...
Laurie Koehler, Consumer Campaigns Activation Manager at Intel, liked TrueView, a group of ad formats in which advertisers only pay when the user chooses to watch the ad. It works very well for both the client as well as the consumer.
The Mobile Path to Purchase 2013 study was based on survey feedback compiled by Nielsen of more than 2,000 respondents plus observed consumer behaviors from Nielsen’s Smartphone Analytics Panel. Fifty percent of respondents said they use their...
By contrast, the consumer awareness guide works better when the prospect knows they have a problem, knows they need to solve it, and are looking at you and your competitors side by side. Pay-per-click search marketing may have been invented in the...
Access Audience Data: Use Experian Simmons and Nielsen Prizm to capture large-scale consumer survey data. This ties into governance as well, as you must understand your forward-looking content resources and plans.
While marketers continue to covet U.S.mobile users for their wallet share, many North American local search companies are now pursuing the lucrative UK mobile consumer audience as well. Mobile advertisers spend more per UK mobile consumer than...
Google gets consumer service ultimatum from German consumer groups – PCWorldGoogle issued ultimatum: answer user's questions by email or go to court. A new analysis says Google Image Search traffic is down 63 percent on average.
The Driving Consumer Insights With Mobile Analytics at SES New York 2013 covered a lot of great information around mobile usage, creating a mobile experience and tracking for success. Looking at Facebook usage specifically, it's staggeringly huge...
Using semantic optimization, you can better position the products in your feed to match actual consumer intent. Ever since last year’s rollout of the new product listing ad (PLA) system from Google, there’s been an ongoing debate about whether PLAs...
For next fashion season, take Pantone’s listed colors and translate them into consumer friendly terms. Runway and Color Trends - Translated to Consumer Language In the digital age, it should come as no surprise that search trends follow the rise...
This is done so can you deliver timely content to your consumer when that topic or idea is in the top of mind. It’s about the conversation so let your consumer’s voice be heard. Since YouTube is owned by Google, creating video content and...
If a first-time shopper on Google Shopping sees two stores, one, Walmart, a store they've shopped inside before, and another, Joe's Shirts, which they've never heard of or interacted with, which has 0 Google Seller Ratings, Google is likely going...
In an earlier article I covered an intent-based approach that leverages consumer behavior data throughout the decision journey to help marketers drive content development and search query relevance. Last month we talked about offsite engagement for...
All the ideas below are based around the consumer pathway, a seven-step process which sits at the root of marketing theory. Looking for 18 simple local and social search strategies that are relatively simple to implement and should help you improve...
In the morning of the next day you might be trying get a hold of the editor of the lifestyle section of the Seattle Times and in the afternoon you are creating seven ad variations for a Google AdWords campaign, and that same night you and the CEO...
Brands tend to forget the consumer in the middle. The lunchtime search is probably from a user looking for a meal. The world used to use search as a gateway to documents kind of like a library, but now it's what he calls a "web of the world" that...
