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  1. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    Capturing consumer engagement points throughout the mobile path to purchase is essential to optimizing mobile ad programs to reach consumers when they are most open to options for fulfilling their purchase needs," said Bill Dinan, president of...

  2. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    However, search marketers should also be mindful that a consumer clicking on the first ad he or she sees doesn't constitute the totality of shopping behavior on the search engines. Make sure your landing page delivers on what was promised in the ad...

  3. Google Reveals What New & Expectant Parents Search For

    With both Mother's Day and Father's Day approaching, Jordan Rost, Brad Johnsmeyer, and Allison Mooney of Google looked at Google search trends, YouTube search trends, and Google Consumer Surveys to see what was top of mind for new and expecting...

  4. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Validate with Survey Monkey or Google Consumer Surveys Now it’s time to validate your assumptions using Google Consumer Surveys or Survey Monkey Audience. Google Consumer Surveys are a good way to reach larger audiences while Survey Monkey Audience...

  5. 3 Ways Context Clues Reveal a Powerful Paid Search Opportunity

    This consumer behavior requires some additional thought around how the users expectations of the result change. Even if they don't indicate the specific piece of information they are looking for in the search query their site behavior may indicate it.

  6. 4 Critical Elements of a Successful Content Marketing Team

    For as long as the Internet is viable and consumer searches are mediated by search engines, SEO as a discipline will continue to evolve and be relevant. In addition to these tactics, you're looking for experienced professionals who understand...

  7. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Basically, wherever your consumer is – whatever device they're on – you need to be there when they are displaying intent and searching locally for either your brand or your service. A recent Google study reported that consumer electronics retailer...

  8. How Vine Has Changed the Video Landscape in Just 12 Months

    A quick bit of thinking drove huge engagement in a time when brands are paying some $4 million for 30 seconds of consumer attention. Vine will become instrumental for brands looking to capitalize on real-time video marketing opportunities at tent...

  9. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    Let this be the first (but not the last) time that a consumer knows and engages with your brand. Let this be the beginning of a beautiful and fruitful consumer brand relationship. If it's a micro-site or a video asset, people are going to be...