SEO News

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  1. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    That leads to Amazon knowing what the consumer is looking for on their site, and then tuning their recommendations to that, she says. Amazon has a huge amount of data on consumer demand," says Kaufman, adding that there isn’t any other retail...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    One of the big challenges with content that attracts links for enterprise companies is that it isn’t always focused on the end consumer. It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was...

  3. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Remember, "look-back" periods should match the consumer’s decision-making time, he said. They’re also looking to site search data. Ever since Google unleashed 100 percent secure search, SEOs have scrambled to fill gaps in measurement.

  4. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    Capturing consumer engagement points throughout the mobile path to purchase is essential to optimizing mobile ad programs to reach consumers when they are most open to options for fulfilling their purchase needs," said Bill Dinan, president of...

  5. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    However, search marketers should also be mindful that a consumer clicking on the first ad he or she sees doesn't constitute the totality of shopping behavior on the search engines. Make sure your landing page delivers on what was promised in the ad...

  6. Google Reveals What New & Expectant Parents Search For

    With both Mother's Day and Father's Day approaching, Jordan Rost, Brad Johnsmeyer, and Allison Mooney of Google looked at Google search trends, YouTube search trends, and Google Consumer Surveys to see what was top of mind for new and expecting...