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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    It is critical that you identify all potential stakeholders in the entire content marketing process prior to even starting the content ideation process to understand the feasibility of conducting such a campaign, as well as identify any issues or...

  2. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    However, if you tell people that you're compiling quotes and case studies and would they be interested in participating, then you can use that material. You're telling people that you will be creating publicity material that features customer...

  3. 7 Content Marketing Tips to Recover From Google Penguin

    A successful SEO campaign is designed to be profitable even if the search engines ignore your actions. Take stances, draw insight from other subjects, use anecdotes and case studies. Case Studies I'd recommend looking into SurveyMonkey if this kind...

  4. 5 Critical Factors for Optimized Mobile PPC Targeting

    Capturing the most value out of mobile can be a challenge – but as a PPC campaign manager, you can't ignore this huge opportunity. Based on recent account audits, I think many campaign managers neglect the ability to choose "Mobile Preferred Ads.

  5. Make the Most of Your Social Media Interactions: 9 Tips

    Social media monitoring and listening tools aren't essential to running a social campaign, but they provide a tremendous advantage. Asking their opinion on a new campaign you’re running internally to determine if they would find it useful and...

  6. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Failing to use these targeting options or some combination thereof pretty much guarantees a failed campaign, rife with wasted clicks and lost budget. That’s a fact, just as much as failure to put together a good campaign on any platform almost...

  7. SEO vs. PPC: Heavyweights Duke it Out at SES Chicago 2009

    Duration of the campaign Manage a goal-driven campaign with measurable KPI's The PPC guys will have you believe it's the quick fix and how you will get a campaign started really quickly. SEO is not about optimizing for one keyword per page; it's...