We're seeing the rise of modern design techniques such as flat design (two dimensional design for two dimensional screens) with Apple design looking to replace all of the software on your iPhone and Mac with clean edges and flat surfaces.
But for the sake of devil's advocacy, it's worth looking at some of the moats Yelp has built in local search that won't make it so easy. Since looking at Facebook's moves in local search last month, much more has come to light.
This segment series helps control for population when looking at geographic reports. Keyword length segments have appeared in several articles dedicated to advanced segments because looking at traffic by keyword length can reveal significant insights.
But as digital marketers looking for every edge in this quickly changing world, this tool is a must-know for the coming years. If you haven't discovered it already, allow me to introduce you to a free add-in to Excel 2013 which gives you an eye...
Recent data from Google shows mobile is a shopping companion while consumers are in the store looking to buy. Mobile isn’t just for finding local merchants to start the shopping experience. In a new study, “Mobile In-Store Research: How in-store...
We reported on the recent announcement of the keyword planner in April and are really looking forward to this new feature. A whirlwind of upgrades, information, and new features have been spilling out of Google AdWords of late.
They are looking for some additional signals for sites that are in the "gray area" or "border zone", and looking for other signals that suggest the site truly is high quality, so it will help those sites who have been previously impacted by Panda.
Here are a few basic steps to follow when looking at a backlink profile: Here's what you're looking for: If you have mostly sitewide links and they get hit next, you'll be looking at problems similar to those faced by people who relied on networks...
Looking at the difference in CTR or quality score, you can see the difference in performance needs to be acknowledged. Now with Google AdWords enhanced campaigns heading down the track like a freight train, it's time to reevaluate how you think...
The smart thing is to pay what it takes to keep your site findable by the people who are looking. This isn't an if question. Robust online marketing is imperative for survival in a web-driven world. The question every business professional must ask...
If you're looking for a donation, be up front and state the same in your job title, so you aren't wasting anyone's time. A recent Facebook post was my inspiration for preparing this guide. The poster mentioned his desire to assist nonprofits with...
Some of the thumbnails chosen could be a lot more appealing for visitors looking for the best taco place in Dallas. While it is great customers can upload photos, it makes much more sense for the local businesses to upload some of their own more...
SystemPanel is my favorite on this list in terms of user interface; they have created a slick looking dashboard that feels like you're looking at the control panel for a small spaceship. We're juggling projects, clients, deliverables, deadlines...
Another strategy which agencies will advise for Google Shopping merchants looking to learn how to add products on Google Shopping is to use only one ad group for all of your Google Shopping ads (typically the All Products ad group).
But if you're on limited time and resources and looking to greatly increase your bottom line, you should invest wholly in LinkedIn. Facebook, Twitter, LinkedIn, Google+, and YouTube each offer B2B marketers value.
Essentially, you're looking to create one or more data-driven personae based on first-party data from customers, partners, employees, and market research providers. A story that reaches a consumer who is looking at his or her Facebook news feed on...
As for what time of work customers are looking for, not surprisingly, on-site SEO is at the top of the list, with 91 percent. SEO isn't the big money maker many people believe, with many SEOs serving a small number of clients and earning smaller...
Looking Ahead Can they engage consumers? And can they drive brand lift? Intel hosted 21 contests on their MyIntelEdge brand channel and has just shared the answers to these questions in a new case study.
As search engines have changed what they are looking for, the efforts we make as link builders have changed as well. The approach you used two years ago to builds links is most likely drastically different than the approach you take now.
Your first pitch should make it clear that you are looking for an honest review. As such, if you're a search marketer turning to reviews for mass media coverage, you may be looking in the wrong place.
