In addition to targeting by device or platform, brands can direct their promoted tweets to users based on gender, interests they share with others (similar to Facebook's lookalike audience targeting), or 350 specific interest categories.
Facebook has expanded its custom audience targeting feature to now include what it calls "lookalike audiences. By creating a lookalike profile against an advertiser's existing CRM base, it means advertisers are going to be targeting the audience...
How to Effectively Measure Display/Search Results Using Lookalike Geographies by Ammon Brown Here's a recap of this week's columns and news stories for the week of April 10 to 16, as reported by Search Engine Watch.
Compare Lookalike Geographies The key factor in the effectiveness and accuracy of lookalike measurement is to begin with geographies that are as identical as possible. Much like a billboard wouldn't be measured in the same way as a direct mail...
Web 2.0 has generated so many lookalike travelogues and sharing sites, none are unique. Every year the holiday season brings personal reflection and empty promises masquerading as resolutions. Kick the habit.
Zimbio - Squidoo lookalike, Phil Bradley's Weblog Today From The SEW Blog. Daily SearchCast, May 5, 2006: Google To Send Click Fraud Notices Out Soon; Microsoft Says (Again) More Work To Do In Search; Microsoft Celebrity Guide To Local Places
