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Lookalike

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  1. Google Improves GDN Targeting With Bizo Audience Segments

    While behavioral targeting, lookalike modeling and content based targeted can help get your ads in front of you customer, there is still a significant amount of wasted impressions. As advertisers continue to require their digital marketing efforts...

  2. New Targeting & Tools for Small Advertisers on Twitter

    In addition to targeting by device or platform, brands can direct their promoted tweets to users based on gender, interests they share with others (similar to Facebook's lookalike audience targeting), or 350 specific interest categories.

  3. How to Effectively Measure Display/Search Results Using Lookalike Geographies

    Compare Lookalike Geographies The key factor in the effectiveness and accuracy of lookalike measurement is to begin with geographies that are as identical as possible. Much like a billboard wouldn't be measured in the same way as a direct mail...