In his book "The BuyerSphere Project," Gord Hotchkiss of Enquiro called this "The Risk Gap. Distilling Gord's much more complete exploration of this topic, B2B buyers tend to face high risk with little reward potential when participating in a...
In 2007, Gord Hotchkiss and Enquiro provided a brave look into the future of search when they developed the white paper "Search Engine Results: 2010. Google announced the launch of extensive changes to their ad formats last week.
The moderator of the session is Gord Hotchkiss, President & CEO, Enquiro. I started speaking on panels with Gord way . Of course, it essentially took over for Live.com, so there are a few factors to look at.
Gord Hotchkiss of Enquiro shares new brand research Posted by Greg Jarboe Jul 11, 2008 One of the smartest people I know is Gord Hotchkiss, the president and CEO of Enquiro. Of course, search has made its way onto several applications, so let's...
Written by Gord Hotchkiss, the President and CEO of Enquiro, it also features interviews with eight leading industry experts - including Marissa Mayer - on what search engines may look like over the next three years.
Telltale Signs of a Chasm Crossing from NY, Out of My Gord Search expert Hotchkiss talks about trends, BtoB Magazine, NY - Apr 11, 2007 The first place I'd look is Search Engine Roundtable's Search Engine Strategies '07 New York Session Coverage...
In an interview with Gord Hotchkiss published at Search Engine Land, Google's Matt Cutts all but sounds the death knell for black hat SEO, saying that the recent implementation of personalization of Google's search results should be seen as a...
Gord Hotchkiss, president of Enquiro Search Solutions, discussed this trend recently in his blog, Out of My Gord. According to Gord, “SEO is going to get a lot harder, not easier. Priced Out On Search Ads, Small Retailers Look To Print, Radio, Paid...
Gord Hotchkiss showed part two of his study, where he conducted an eye tracking test on users on both MSN, Yahoo and Google search results page. Google's results showed that people were more likely not to look down the page at results below the 2nd...
Gord Hotchkiss Bernard Jansen from Penn State University and features a look at what's termed "paid search. Here's a bunch of new reading for your reading lists. The December/Januaury Issue of the Bulletin of the American Society for Information...
Short Queries Maybe More Sophisticated Than We Think - Gord Hotchkiss in I Speak Search suggests that maybe searchers are more sophisticated than we think, even if they only use a few words when searching.
But back to I Speak Search, Gord Hotchkiss's article in MediaPost today. Engine Guide has Jill Whalen of HighRankings taking a fresh look at top SEO things to consider. Tune-in by listening to this MP3 file, listening via WebmasterRadio at 11:30am
And so does search, which is why Gord Hotchkiss's uses that made-up TV pricing model to kick off his Search's Multiplier Effect: The Hidden Value of SEM article at MediaPost. As cost rise, clients will take a harder look at relationships.
An eye-tracking study performed by Enquiro, Did-it and Eyetools showed that most interest is in an area in the upper left corner of search results, dubbed Search's Golden Triangle, with secondary interest at the top right where sponsored listings...
Getting From Point A to B With Search from Gord Hotchkiss at MediaPost revisits the issue of navigational queries and how they may impact brand owners not properly indexed by search engines. It might look and feel like Google Suggest but the...
Gord Hotchkiss concludes his article by stating that Blinkx is "changing the tune of the entire search industry. I'm planning a longer look at both issues, for the near future. In addition, you can easily look up backlinks for a page on Google...
Gord Hotchkiss concludes his article by stating that Blinkx is "changing the tune of the entire search industry. When search is ubiquitous, users will look at it more. David vs. Goliath.vs. Goliath: Blinkx and the Future of Search
Gord Hotchkiss writes of seeing the SEM industry begin to split from those focused on tactics versus those envisioning long-term strategy. Look Before You Leap - What to Look For and Look Out For When Choosing an SEO/SEM Firm Search Engine Guide...
Gord Hotchkiss writes of seeing the SEM industry begin to split from those focused on tactics versus those envisioning long-term strategy. Jason Kottke takes a short look at some recent reasons why this might be more likely.
In this article, Enquiro president Gord Hotchkiss reports on those findings. Gord Hotchkiss is President and CEO of Enquiro, a search marketing firm. Editor's Note: As covered in yesterday's SearchDay, there have been two surveys released recently...
