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  1. How to Create a Social Media Friendly Landing Page

    The desktop versions of Facebook and Twitter have a very similar look and feel, you may find that copy variations that suit the particular channel culture is enough to boost the conversion rate. Variations on a theme can help you create pages that...

  2. How to Optimize Your Content Strategy With Social Listening

    For example, let's take a look at an industry such as yoga equipment. You also can look at trending information to understand what types of conversations occur most frequently. If you feel some of terms shown aren't relevant to your business, you...

  3. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Make a plan and create an overview of your goals and what your content marketing will look like. Providing your audience with the content they need, not content that promotes your brand, makes your institute look trustworthy, reliable, and an...