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  1. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    Given the digital marketing industry's focus on content marketing, it seems like a good time to check in and see what marketers are looking to achieve with content, the chief obstacles standing in their way, and how successful they feel they are.

  2. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    It’s a good idea before doing anything else to get a feel for the major segments of traffic on your website; their respective conversion rates; and how people engage with those sections. Then ask them what they look for in products and services...

  3. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    If you are an avid reports user, please feel free to share your favorites in the comments. In this example, Chrome and Internet Explorer seem to be doing OK but Safari has a noticeably higher bounce rate, so you might want to look into the reasons...

  4. We Love Google, We Love Google Not: 6 SEO-Inspired Valentine's Day Quotes

    Look at branded traffic from people that are searching specifically for you; think about how to draw in visitors from more obscure searches into your conversion funnel. Any involvement with Google is going to be a tempestuous affair; it's rocky...