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  1. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    Facebook's Mobile Install ads offer flexible targeting options including demographic, geographic, connections, offline buying behavior, and CRM data. Continuing on with the above example, let's assume the advertiser chooses to look at the...

  2. The Art of Winning on AdWords - Lessons from Moneyball

    Clone the campaign using Editor, then go into the campaign settings in the online AdWords dashboard and scroll to Demographic Bidding. For this example, we’ll look at a basic slice and dice best practice: funneling search and display network...

  3. Highlights from the SEW Blog: April 7-11, 2008

    SEW Experts: A Look at Demographic Bidding for AdWordsGoogle's new demographic bidding for content campaigns seems to promise much better control over where ads are served, and hence better ROI. We've collected all the search marketing news from...

  4. A Look at Demographic Bidding for AdWords

    This week I'll defer the topic of content keyword lists to describe a great new tool for AdWords content advertisers: Demographic Bidding. You can use demographic bidding whether you are using contextual or placement targeting and with both CPC and...

  5. SEW Experts: A Look at Demographic Bidding for AdWords

    In today's Content Advertising column, "A Look at Demographic Bidding for AdWords," David Szetela explains why he considers it a "must try" tool for content advertisers. Google's new demographic bidding for content campaigns seems to promise much...

  6. Microsoft Adds More Tools for Search Marketers

    It's designed to help advertisers understand keyword popularity and trends, and gain insight on demographic and localization information of actual queries. The adCenter platform offers advanced targeting, including geotargeting, dayparting, and...