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  1. How to Create a Social Media Friendly Landing Page

    The desktop versions of Facebook and Twitter have a very similar look and feel, you may find that copy variations that suit the particular channel culture is enough to boost the conversion rate. Community managers can create great little posts that...

  2. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    Let's look at some additional findings. In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five categories: apparel, beauty and cosmetics, shoes, and watches, according...

  3. How to Optimize Your Content Strategy With Social Listening

    For example, let's take a look at an industry such as yoga equipment. You also can look at trending information to understand what types of conversations occur most frequently. Social media has grown drastically in the past decade.