Dinan says brands must continue to look at ways to meet expectations of mobile users, which includes creating apps and mobile-optimized sites. Mobile is movin’ on up as a preferred device for consumers to perform research on and purchase with in...
When you look at SEO through a user lens certain components of the search engine's algorithms just seem obvious. His answer: write "awesome frickin' content"! Since then Panda iterations have had SEO practitioners reinforcing similar "content is...
While the tendency when encountering one of these frustrations is to slam your head repeatedly into your desk, or to whine about those [expletive deleted] pain in the [expletive deleted], look on it instead as an opportunity to educate and improve...
Press release marketing has come under a lot more scrutiny for the kind of links that can look "unnatural" in a link profile. The issues that can arise from some press release networks are the mass-scale duplicate content and redundant anchor text...
Here's what Google's results for Fandango look like currently: Google has announced that its desktop and mobile search will now include data gathered from Android app activity. The feature will allow users who search for titles of mobile...
What’s more, there are a ton of ripe link opportunities at schools, if you know where to look. When it comes to link acquisition, SEO professionals and link builders have this long-standing infatuation with .edu links.
When you’re finished organizing all the variations, it will look something like this: The ability to test several ad variations at once is valuable to advertisers. Yet, a surprising number of PPC advertisers don’t take advantage of ad copy testing...
You can check out a quick video showing off the new-look Bing logo here: What do you think of Bing's new look? Bing may be getting a new logo. Microsoft revealed a few new logo design concepts during a Design Day presentation in Norway, including a...
Hollywood is a great example of taking a core concept and coming up with fresh and interesting versions; take a look at this funny yet insightful infographic put together by Patrick Garvin for the Boston Globe:
You're also building a value case for your product, so that when you reveal the price, it will look like a great deal compared to what it's worth: If you're using PPC to generate leads (as opposed to asking your visitors to pull out their wallets...
Improvements to the New Look – Pinterest BlogPinterest brings back See it now, Pinned from, Mentions, Find friends; adds More notifications, search suggestions, New pins. It will look like this: Former Google CEO shares vision in tech treatise (AP...
We look forward to taking our technology to the next level and delighting you with what we come up with next! Google has acquired news summarization start-up Wavii for more than $30 million. The deal was first reported by TechCrunch earlier this...
In general, smartphone users look for local information while they're on the go. Finding the right match is already complicated, and adding in the source device sheds some light on visitors and traffic patterns.
The EC also revealed some images illustrating what Google's results could soon look like. What will Google search results look like in Europe exactly? Here's what Google Shopping results look like right now:
The tool provides "lookback windows" from within the existing multi-channel funnels and the attribution modeling tool so you can go back and look at the typical length of the purchase path in your industry.
Every site audit should include a look at the client’s local, GPS, and business listing presence. SEO professionals are watching with a gleam in their eye as users move into a multi-device, multi-screen, and multi-context digital world.
Plus, look no further than NASA, which held its first Google+ Hangout on February 22 with a few astronauts living on the International Space Station. Let's look at five typical hardships companies face with international clients and tips on how...
Know Where They Look for Stories Facebook and Twitter were in the high end of 80 percent but what this should indicate is that small business owners wanting to connect with journalists should really look to building relationships with their local...
A quick look into the Audience Buying Power Index (source: comScore Core Search custom, December 2012) between search audiences is also telling: Full Disclosure: I work for Bing Ads as an Evangelist. This means I am constantly bombarded with...
For example, up to 47 percent of UK searchers and up to 73 percent of U.S.mobile users look for a business’ phone number, which indicates high interest in location. While marketers continue to covet U.S.mobile users for their wallet share, many...
