Look out for a more robust "off-site" ad network (in mobile and desktop). Though ad networks and search engines like Google see real revenue, mobile local leaders like Foursquare and Yelp haven't done much direct monetization.
And the pictures below will show you what to look for, and the experience, from your smartphone. You can even say whether you would recommend this session to a colleague so they can perhaps look up the slides if they weren’t able to attend that...
Taking a quick look at these hurting websites offers some clues. What is likely screaming “spam” to Google is a closer look at where these links are coming from: unrelated sites, comments, and more than 7,000 are coming from one domain.
Look for more functionality to come soon. Here’s a look at 12 must-have apps that should be on every community manager’s iPhone (or iPad). The job of a community manager, although sometimes shown on paper this way, isn’t a 9-to-5 gig sitting at a...
This Local Search Marketing Checklist offers a handy guide to help manage the process and insights about what to look for in an automated technology platform. Google began more aggressively serving local results in October 2010 due to the shift and...
Instead, marketers need to look at blogging as a byproduct of the ongoing listening and engagement between a brand and its customers, he advises. It would not look like a blog but more like a collection of articles on topics that would be useful to...
SEW Director Jonathan Allen just took a look into one such case; a webmaster suffered a loss of traffic and business post-Penguin, largely due to his over-reliance on Google and a penchant for webspam.
Making matters worse: he only had to look to his competitors to see they were doing exactly the same. Take a look at the stats below and you can see that search traffic increased within a month (i.e. So, there is no working explanation of relevance...
In fact, one of the best known “paid link” brokerages offers up many “paid” programs that look an awful lot like what many in our industry would try to qualify as "white hat. Understanding the gray area between what Google says and what (currently...
It is only natural given Instagram’s success that the tech community would look for a similar evolution in social video-sharing. The simple apps can be downloaded to your smartphone, and you can go from recording a video, to editing it with cool...
This month, let’s take a closer look at Maker Studios. Internet users watched nearly 37 billion online content videos in April, comScore Video Metrix announced. Video ads saw another record-breaking month with nearly 9.5 billion views, representing...
We are pleased that the deal received regulatory approval in all jurisdictions and we look forward to closing early this week," said a Motorola spokesperson. Google has confirmed that Chinese authorities have approved its $12.5 billion acquisition...
Starbucks Facebook Page is a great example of this type of strategy; a quick look through their Timeline shows a great mix of posts about Starbucks initiatives, community involvement, coffee in general, but very few actually promoting a specific...
These reduce the ratio of followers to followed accounts and make the account look less influential in the eyes of many. Managing Twitter followers can become a time consuming task, taking time away from actually sending messages and growing your...
This creates a scenario in which the search user is later in the buy cycle and thus more likely to execute a purchase (especially when compared to a Facebook user that has entered the site to look at vacation photos of high school acquaintances).
Don't think your mobile site is an app, don't make it into an app, don't make it look like an app, and always make sure you have a link to your full site on any mobile version. Device and platform fragmentation are the new norm.
For the modern SEO/social strategy you should look for ways to use Pinterest, because Martha Stewart does “and it’s a good thing…for your brand. The growth of Pinterest has gone from just over 4 million active users at the end of 2011 (according to...
The main thing to take from this is that there are often many ways that the search engines look at on-site spam, not just the obvious ones. Have a look. Here are some common areas search engines look at for on-site web spam:
For example, if Chrome and Firefox seem to be doing OK but if Internet Explorer has extremely high bounce rates, you might want to look into Internet Explorer more. Instead of spending time digging around for important metrics, you can find what...
If those CPC’s don’t back out into your CPA goals, you'll need to look at other potential traffic sources. If you plan to only look at the statistics on a bi-weekly or monthly basis, you may want to change plan.
