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  1. 6 Crucial Link Building Strategies to Drive Quality Traffic

    While the Panda and Penguin updates created many changes in the way we look at off-page and on-page SEO, Hummingbird makes it imperative that we get our link-building strategies completely Google-proof if we don't want to be relegated to the dark...

  2. Bing Predicts Weighs in on Scottish Independence Vote

    We are watching the debate with interest and look forward to being able to see how our data stacks up come the 19th September," Bing adds in the post. In a blog post, Bing says it is beta testing its Bing Predicts model, a service that uses search...

  3. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    A quick sniff test to determine if your campaign is delivering the right traffic is to look at your site's bounce rate for organic search traffic. You should look at all of the data collectively and understand how the rankings are contributing to...

  4. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Take a look at U.K.department store Selfridges, which last year opened the doors to its festive shop in August with the aim of providing customers a chance of getting ahead with their shopping. It might sound surprising, but customers start...

  5. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    Look to see if there are certain brand keywords that are performing better than others. The practice of bidding on your own brand terms is a topic that has two divided camps among search marketers. Bidding on your brand terms can provide a lot of...

  6. What’s the Deal With Links From M.Biz? Should You Disavow?

    Take a look at this: A site search for mentions of searchenginewatch.com on m.biz shows more than 10,000 results! M.biz also runs sites that don’t redirect to m.biz but instead just look similar such as the ones below: fadongji.net b2b.biz yyyvvv...

  7. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Before webmasters can look at content or optimization, they must build their sites correctly and Searchmetrics provides a list of Do's and Don'ts for site architecture: SEO platform and search analytics firm Searchmetrics has released its 2014 SEO...