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  1. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    When you look at a mobile screen," said Gagnon, "how many results show? SMBs should look for tools that will help segment customers for whom their business can provide a niche value. Better tools for mapping mobile behavior based on time and...

  2. How to Create a Content Marketing Strategy From Your Existing SEO Content

    Let’s look at the various ways your SEO content can be repurposed. If your organization has a successful SEO strategy, you are most likely creating great content that your customers find of value. Have you stopped to think that the same great...

  3. Do Weak Links Reveal Powerful Opportunities?

    Build on your strengths – look for markets in which you already have a high presence and build on that position by creating specific offers or link-building campaigns targeted at that market. Let’s look at this summary of the link profile of REI.com:

  4. 3 Building Blocks for Content and Search Marketing Success

    Content and inbound marketing techniques encompass some traditional outbound techniques, such as email, but also look into far more engaging search, social, and digital techniques such as blogging, social media, search, and digital marketing and...

  5. Movie-Themed Halloween Costumes Lead Google Search Trends

    Searches for makeup tutorials on YouTube spike each October, as millions of people look for Halloween inspiration and tips. What will the most popular Halloween costumes be this year? Google's top trending searches for Halloween costumes give us a...

  6. Deal With the Big Rocks First

    An easy way to determine if your site has a problem-oriented or a solution-oriented design is to simply look at your navigation. These methods may only generate lifts of tenths of a percent, but, to many websites, that’s still tens of thousands of...

  7. The Evolution of SERPs and User Behaviors

    If anything, they’re paying more attention to them as Google quietly makes them look more and more like organic listings. Our job is at the mercy of search engines and as they improve, we have to improve with them.

  8. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    If your ads look the same as your competitors’ ads, then there’s no particular reason for a prospect to click yours. Look at all your competitors’ ads. It didn’t work for me. I’m biased, certainly, and I understand that AdWords isn’t an appropriate...

  9. There's a Good Chance Google Is Rejecting Some of Your Products Right Now

    Here is an extremely simplified example of how what updating your data feed for availability would look like if you were changing it manually: Here is an extremely simplified example of how what updating your data feed for title length would look...