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  1. Delving Into the Auction Insights Report

    The first great update to this report in June 2013 was when we were allowed to look at auction insights for a whole account, selected campaigns, selected ad groups, and selected keywords. The Auction Insights report is a super useful report in...

  2. Using Analytical Analysis to Help Improve Conversions

    Where do you look for guidance, though? With our minds still surrounding the segmentation of converter and non-converter, let’s know look at demographic data. In this section we will take a look at the conversion point and what pages recently...

  3. Spooky Google Doodles for Halloween 2014

    Lucky for us, the official Google Doodles archive includes doodles from this year, as well as those from previous years, so we can take a look back at what the search giant has done in the past. Just as Halloween has seen some evolution over the...

  4. Writing Your Way to the Top of Search and Social Results

    If we look at just Google search traffic, organic results dominate, receiving about 80-82 percent of its search traffic, while ads receive a mere 18 to 20 percent of search traffic. Search and social media writing - we’ve come a long way in the...

  5. "Which Update?" Is the Wrong Question

    While I understand the instinct to relate X to Y and have fallen victim to the simplicity of it many times myself, we have to remember that this is entirely the wrong way to look at search algorithm updates.

  6. Scaling SEO Across Your Enterprise Business – The Human Element

    Decide what your project management process will look like and how you will achieve that. Work with each of these people in defining what their role will look like (for some, this will differ from their traditional role at the company, and they may...

  7. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    When you look at a mobile screen," said Gagnon, "how many results show? SMBs should look for tools that will help segment customers for whom their business can provide a niche value. Better tools for mapping mobile behavior based on time and...

  8. How to Create a Content Marketing Strategy From Your Existing SEO Content

    Let’s look at the various ways your SEO content can be repurposed. If your organization has a successful SEO strategy, you are most likely creating great content that your customers find of value. Have you stopped to think that the same great...

  9. Do Weak Links Reveal Powerful Opportunities?

    Build on your strengths – look for markets in which you already have a high presence and build on that position by creating specific offers or link-building campaigns targeted at that market. Let’s look at this summary of the link profile of REI.com: