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  1. The Evolution of SERPs and User Behaviors

    Long, descriptive title tags and meta descriptions were advantageous because people wanted to know as much as possible about what they’d find before they committed to clicking. If you only have 1.17 seconds to convince a user to click your listing...

  2. There's a Good Chance Google Is Rejecting Some of Your Products Right Now

    Google Shopping Feed Update: Title Google Shopping inventory format update puts a hard stop on title characters for products in your data feed. Here is an extremely simplified example of how what updating your data feed for title length would look...

  3. SEO Is No One-Trick Pony

    And, in some cases, that "one thing" was the fact that their title tags were absolutely horrible (yes, there are still some with the title tag of "home" on their home/index page of their sites). More often, you are engaging in an omni-channel...

  4. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Try to avoid any of the following terms included in the post title, post URL, or on-page content: paid, guest, advertorial, sponsored, featured. It's a lot more time-intensive, but also means your building real brand assets, which have value in...

  5. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    In fact, he said, you might not even see a keyword in a Title tag today, yet the page is still being served for a query. During keyword research, instead of just a long list of individual keywords, they’re putting keywords into intent-based buckets...

  6. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    While the title may appear to be about fitness, it’s really designed for "self improvement" and these are the key areas they cover: It is this approach that shapes everything that a title like Men's Health will create and below we can see a basic...

  7. 10 Video SEO Tips That Can Truly Impact Your Rankings

    Use a different title and summary and perhaps even swap out the thumbnail. What impressed me most was that, like Virji, these folks were incredibly down-to-earth about video SEO, providing very clear best practices and ideas for taking a long-term...