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  1. Influence the Influencers: The Magic of Co-Created Social Content

    What do you want to be known for long term? Content is the short-term gain, but the relationships are where the gold is. Right? Well, maybe, if you know how to get the right kinds of attention from other influencers in your community.

  2. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    All organizations need a blog for short- and long-term SEO success. For example, since blog software was first invented, I have heard many search engine optimization (SEO) professionals preach that all organizations need a blog for short- and long...

  3. So... You Think SEO Has Changed?

    Search engine optimization remains an important part of the digital marketing landscape, and the path to long term success is relatively the same as it has always been. Thus, folks who have been historically using short cuts or tactics that might...

  4. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Collaboration across the organization will be key to achieving short-term wins, as well as long-term sustainability of the brand. While some have always approached the digital space with a marketing perspective – applying marketing fundamentals to...

  5. Top 10 SEO New Year's Resolutions for a Successful 2014

    Everyone has vices, easy "go-tos" when the going gets tough; the link schemes, overseas outsourced content, or short cuts for short-term gains. Now's the time to resolve to "never puff again" by implementing long-term strategies via sustainable...

  6. How to Dominate the Entire First Page of Google

    While long term strategies are great, board members and C-suite executives aren't known for their patience, especially when it comes to the online perception of their brand. So what can savvy digital marketers do in the short term?

  7. The Ultimate List to Clean Up Your PPC Accounts for the New Year

    Launching numerous initiatives can have an unwelcome side effect: remnant changes and content can linger within your account and impact your long-term performance. Rules are often implemented to counteract a short-term issue within an account, or...