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  1. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    If you go into an SEO campaign with a short timeframe and unwillingness to make the necessary investment, it will most likely fail because you are not giving your SEO professional the necessary time to test and make adjustments needed for a...

  2. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    If your search queries are very brand-heavy, there is also now the potential to create a brand term campaign as well as a generic term campaign so you can optimize on these searches separately. Any search term that matches to your site will show...

  3. Last-Minute SEO - Here Come the Holidays!

    You will definitely reap some results from this strategy in the short term and next year be stronger than ever, so maybe you can take a little bit of that summer off. Long Tail generally refers to those with four or more keywords in the search term.

  4. Survey Says: Stop Making Assumptions About Your Content

    Content marketing is a long-term strategy that should be constantly measured and analyzed and, in the end, it’s about cultivating relationships. What I discovered, however, was that what my sales team was in need of were short compelling proof...

  5. Influence the Influencers: The Magic of Co-Created Social Content

    What do you want to be known for long term? Content is the short-term gain, but the relationships are where the gold is. Right? Well, maybe, if you know how to get the right kinds of attention from other influencers in your community.

  6. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    All organizations need a blog for short- and long-term SEO success. For example, since blog software was first invented, I have heard many search engine optimization (SEO) professionals preach that all organizations need a blog for short- and long...

  7. So... You Think SEO Has Changed?

    Search engine optimization remains an important part of the digital marketing landscape, and the path to long term success is relatively the same as it has always been. Thus, folks who have been historically using short cuts or tactics that might...

  8. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Collaboration across the organization will be key to achieving short-term wins, as well as long-term sustainability of the brand. While some have always approached the digital space with a marketing perspective – applying marketing fundamentals to...