SEO News

Long Term Relationship

  1. Mobile Advertising Measurement: Winning the Long Game

    Experienced marketers understand that acquiring new users is just the beginning of a much longer relationship. Long-Term Campaigns Approaches to advertising fall into two general categories: long-term campaigns and burst campaigns:

  2. Influence the Influencers: The Magic of Co-Created Social Content

    When it comes to co-creation of content, it's all about the mutually beneficial relationship. What do you want to be known for long term? Content is the short-term gain, but the relationships are where the gold is.

  3. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    One fact has become clear: It's imperative that marketing and sales work in concert in order to gain the full advantage of how today's landscape impacts the relationship with prospects and customers. Collaboration across the organization will be...

  4. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    There are many ways to do this, but the best are to do so with the development of a long-term, loyal relationship with the influencer in mind. To find the right person and grab and hold their attention long enough to leave a lasting impression, the...

  5. Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search

    Number one is having a preexisting relationship," Fishkin said. I'm all about the long term, so I'm always investing in the long term. It's been long speculated that social signals are treated in a similar fashion to links, meaning they have an...

  6. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    But more importantly, we're connecting with the buyer earlier in the buying cycle, forming a longer-term relationship and a neural connection between a generic product or service and our specific brand.

  7. Top 3 Ways SEO and Social Can Work Together to Make Each Other Insanely Successful

    Build the relationship slowly and carefully. Once the relationship is in place, you’ll get a better success rate of having them share your content or link back to you. Best of all, the probability that this increased traffic to your site will...