SEO News

Long Term Goal

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  1. Mobile Advertising Measurement: Winning the Long Game

    The goal of long-term campaigns is to make an impact in one of three primary areas: user acquisition, re-engagement, and brand awareness. Approaches to advertising fall into two general categories: long-term campaigns and burst campaigns:

  2. Influence the Influencers: The Magic of Co-Created Social Content

    What do you want to be known for long term? Content is the short-term gain, but the relationships are where the gold is. What is the Goal of Your Content? The essential goal for content isn't about ranking and traffic, it's about being the best...

  3. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    This is confusing, because position-based attribution is actually the catch-all term for all of these kinds of attribution where the position in the funnel is the determining factor. Attribution modeling has become a fix-all term over the last few...

  4. Using the DMAIC Process for SEO Projects

    It's also about looking at the long-term values for a company. Right after you clearly state the problem, you now have to define a clear goal. It can be months before some processes are resolved in larger organizations with complicated sign-off...

  5. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Collaboration across the organization will be key to achieving short-term wins, as well as long-term sustainability of the brand. After all, positively impacting the bottom line is the ultimate goal. While some have always approached the digital...

  6. Top 10 SEO New Year's Resolutions for a Successful 2014

    Now's the time to resolve to "never puff again" by implementing long-term strategies via sustainable tactics to ensure online success. Although the initial outcome may be more less money in the bank, investing in data-informed areas of opportunity...

  7. Writing Content for Users vs. Search Engines: Is There Still a Difference?

    In fact, there are even some search engineers that still argue that semantic search is a long-term goal. In my opinion, though, it's not long term at all, perhaps just a handful of years away. With "jaguar" being a term easily connected to a...

  8. How to Build Your First Content Marketing Strategy

    But it's always good to focus on your long-term success. Whether the main goal of your site is to make a little extra cash each month or your site the main hub of your business, your content conveys your message, establishes your brand, and...