SEO News

Long Term Goal

RSS
  1. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    It's a lot more time-intensive, but also means your building real brand assets, which have value in itself as long-term brand assets, it’s more sharable, and it’s a natural link target. But rather than looking at the link targets, learn what has...

  2. Survey Says: Stop Making Assumptions About Your Content

    Content marketing is a long-term strategy that should be constantly measured and analyzed and, in the end, it’s about cultivating relationships. As a content marketer, I find that it’s very easy to just assume that if I’m hitting a primary goal...

  3. Mobile Advertising Measurement: Winning the Long Game

    The goal of long-term campaigns is to make an impact in one of three primary areas: user acquisition, re-engagement, and brand awareness. Approaches to advertising fall into two general categories: long-term campaigns and burst campaigns:

  4. Influence the Influencers: The Magic of Co-Created Social Content

    What do you want to be known for long term? Content is the short-term gain, but the relationships are where the gold is. What is the Goal of Your Content? The essential goal for content isn't about ranking and traffic, it's about being the best...

  5. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    This is confusing, because position-based attribution is actually the catch-all term for all of these kinds of attribution where the position in the funnel is the determining factor. Attribution modeling has become a fix-all term over the last few...

  6. Using the DMAIC Process for SEO Projects

    It's also about looking at the long-term values for a company. Right after you clearly state the problem, you now have to define a clear goal. It can be months before some processes are resolved in larger organizations with complicated sign-off...