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Long Term Goal

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  1. LNG market participants shun Japanese forwards

    The contract is the latest attempt to stimulate derivatives trading in LNG, which is typically shipped under long-term supply agreements linked to the price of oil. The development of a Japanese hub for LNG spot and derivatives trading would help...

  2. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    And the business that can spend the most for a click, in the long term, is the one that monetizes that click most efficiently. Sure, you can pay more for a more prominent placement, but you can often achieve the same goal for free by writing an ad...

  3. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    It's a lot more time-intensive, but also means your building real brand assets, which have value in itself as long-term brand assets, it’s more sharable, and it’s a natural link target. But rather than looking at the link targets, learn what has...

  4. Survey Says: Stop Making Assumptions About Your Content

    Content marketing is a long-term strategy that should be constantly measured and analyzed and, in the end, it’s about cultivating relationships. As a content marketer, I find that it’s very easy to just assume that if I’m hitting a primary goal...

  5. Mobile Advertising Measurement: Winning the Long Game

    The goal of long-term campaigns is to make an impact in one of three primary areas: user acquisition, re-engagement, and brand awareness. Approaches to advertising fall into two general categories: long-term campaigns and burst campaigns: