SEO News

Long Term

  1. Mobile Advertising Measurement: Winning the Long Game

    Approaches to advertising fall into two general categories: long-term campaigns and burst campaigns: Long-term campaigns are designed to acquire quality, long-term users that remain engaged and contribute to the financial component of the app.

  2. Forget Big Content – Small Content Is Critical to Search Success

    Like any content strategy piece, its success hinges on your ability to create creative, aligned ideas consistently over the long term. When was the last time you used a single-word search term to find what you were looking for?

  3. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    We decided that nuking risky content now would help them win long-term. Band-aids do not yield long-term Panda recoveries. And that impact has been fascinating to analyze. Once I heard the official announcement from Google's Matt Cutts, I began to...

  4. SEO vs. SEM Timelines: A Medical Analogy

    SEO is a long-term tactic that requires a solid foundation and consistency over time. A good doctor will understand that you have immediate needs and care about your long-term health. You might notice that your pain medication prescription will run...

  5. 5 New SEO Mantras to Replace Old, Inefficient Thinking

    Unfortunately, tempting as it may sound, there are just no SEO shortcuts that work long-term. Long-term SEO success is – and has always been – all about providing value. Our industry has truly grown up; there are more effective and sustainable ways...

  6. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    Before launching into a long-term polishing project, make sure your design is accurate, meaning that your site does the right things, first. Web analytics are like footprints in the sand. They tell you where someone went, but not who they were or...