SEO News

Long Term

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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Generally, the Christmas gift search term drops off considerably around the Christmas period itself, despite other related terms (such as Christmas jumper) peaking at this point - and this certainly confirms why you should have already begun...

  2. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    If your search queries are very brand-heavy, there is also now the potential to create a brand term campaign as well as a generic term campaign so you can optimize on these searches separately. Any search term that matches to your site will show...

  3. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    It's a lot more time-intensive, but also means your building real brand assets, which have value in itself as long-term brand assets, it’s more sharable, and it’s a natural link target. But rather than looking at the link targets, learn what has...

  4. Survey Says: Stop Making Assumptions About Your Content

    Content marketing is a long-term strategy that should be constantly measured and analyzed and, in the end, it’s about cultivating relationships. Now, instead of sales folks trying to adapt long case studies into bullets, our content output is...

  5. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    Spotting differences in conversion rate, bounce rate, average order value, and more will allow you to make the detailed changes to your website and strategy that help you make great long-term gains. You would have no idea whether you were reaching...

  6. SEO Website Audits: Everything You Need to Know Part II

    The term website SEO audit is a very general one that means anything that the auditor wants it to mean. Don’t take chances by going cheap and getting information that will end up costing you much more in the long run with lack of positioning, site...

  7. Mobile Advertising Measurement: Winning the Long Game

    Approaches to advertising fall into two general categories: long-term campaigns and burst campaigns: Long-term campaigns are designed to acquire quality, long-term users that remain engaged and contribute to the financial component of the app.

  8. Forget Big Content – Small Content Is Critical to Search Success

    Like any content strategy piece, its success hinges on your ability to create creative, aligned ideas consistently over the long term. When was the last time you used a single-word search term to find what you were looking for?