By writing out key terms as exact match “emerald dresses” vs.casual emerald cotton dresses” in the title tag, the page will more likely match the broader term. Titles must be less than 70 characters; any term after this length is completely ignored.
Back in 2008, I ranked a website in the top 15 for a one-word term in competitive vertical with no links, a domain that was less than a year old, four weeks from launch, with 1,500 pages of unique, solid, quality content.
Your long-term optimization can come from tailoring your ads and your site to these scenarios. When Google announced Enhanced Campaigns they said that mobile device bids would now be controlled by a multiplier on the base bid.
Focusing on long-tail keywords renders more immediate results, increases the breadth of a website (remember Panda), and builds authority that will ultimately help the head term. Real SEO is the path forward for those who wish to make a long-term...
In the long term maybe you'll be able to convince them to broaden their competitive focus, but in the meantime, wouldn't it be awesome to deliver a content strategy specifically to them that is designed to help them build market share at the...
You can output your latest tweets or someone else's (or a combination), view replies and public mentions, view favorites of any username or search for any term or hashtag. It has taken me a long time to find the best plugins to perform all kinds of...
Putting careful thought and hard work into each link ensures happy blog owners, happy audiences, high quality links, and long-term rankings. Write down your keyword on a whiteboard or a large piece of paper, and then write down every term you can...
In 1990, the Gartner Group coined the acronym, ERP, for Enterprise Resource Planning – which essentially became the umbrella term for big-business software platforms that automated efficiencies in areas of supply chain and vendor management...
Think of SEO as a long-term investment. Aggressive campaigns and major pushes may have their place, but the most enduring SEO results come from a long-term relationship. Be warned that these can hurt you in the long run.
Need to rank for [insert insanely competitive term here]? Whatever technique you use, hidden text is hidden text and Google has had these penalties around for a long time. There was a time when you could just pump out words on a page, any words, as...
Once a visitor takes an action, they are committed to something longer term, and it’s up to you keep the relationship alive and healthy. A little courtesy goes a long way. Improving your conversion rate is one of the most important tactics in your...
It's a term YouTube uses to describe people who care deeply about creation, curation, connection, and community. If he or she started watching funny saber-toothed cat videos around-the-clock, then a 6-billion-hour-long YouTube marathon would last...
The above screenshot is an example of a university profile we found mentioning one of our clients, and a key opportunity for link acquisition as well as long-term business development (for our client).
Targeting misspelled keywords has long been a strategy in search engine optimization and pay-per-click advertising in order to capture traffic that while it might not have as many impressions, it can be often cheaper than the correctly spelled...
Harvard Business Review recently challenged the long-term value of influence in the context of the “iPhone affect” over time, citing the importance of an integrated marketing strategy that leverages peer-to-peer and traditional marketing campaigns...
Although content marketing is a term now so ubiquitous SEO professionals are starting to deride it, as a keyword it has unsurprisingly risen in prominence through 2012 and 2013 within my starred items.
Creating a long-term social calendar will allow for planning that integrates with your overarching marketing and communications plan. You may have aches and pains, a fever, sore throat .the list of symptoms goes on and on.
Google uses a myriad number of social signals, especially if you have a wide definition of the term "social. Because the term "social" is used to mean almost everything on the web these days, I would posit that that any signal that shows true human...
He highlighted the firm's commitment to developing products that may not hold much value in the near term. We have been doing this for a long time the reason we are such a success at advertising is because we view ads as information," Page said.
Even though the term SEO and the concept of link building were both tarnished, that didn't stop clients from buying link building services. Many of us have drastically changed the way we build links since then, but those link building practices...
