SEO News

Long Term

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  1. 3 Building Blocks for Content and Search Marketing Success

    While content marketing moves at a slightly slower pace than traditional outbound marketing (in terms of the time and resource of quality creation), it has far better long-term results. The search-marketing environment that we live, communicate...

  2. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    And the business that can spend the most for a click, in the long term, is the one that monetizes that click most efficiently. But getting these two fixed will go a long way toward bringing the right people to your website.

  3. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    If you go into an SEO campaign with a short timeframe and unwillingness to make the necessary investment, it will most likely fail because you are not giving your SEO professional the necessary time to test and make adjustments needed for a...

  4. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Generally, the Christmas gift search term drops off considerably around the Christmas period itself, despite other related terms (such as Christmas jumper) peaking at this point - and this certainly confirms why you should have already begun...

  5. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    If your search queries are very brand-heavy, there is also now the potential to create a brand term campaign as well as a generic term campaign so you can optimize on these searches separately. Any search term that matches to your site will show...

  6. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    It's a lot more time-intensive, but also means your building real brand assets, which have value in itself as long-term brand assets, it’s more sharable, and it’s a natural link target. But rather than looking at the link targets, learn what has...

  7. Survey Says: Stop Making Assumptions About Your Content

    Content marketing is a long-term strategy that should be constantly measured and analyzed and, in the end, it’s about cultivating relationships. Now, instead of sales folks trying to adapt long case studies into bullets, our content output is...