One week after pinning, the site was indexed for 25 queries (mostly long tail keywords, low competition terms), according to Google webmaster tools. In just over six months, Pinterest has become more popular than LinkedIn, Foursquare, Instagram...
Make sure to read Greg Habermann’s top five most used Google Analytics Custom Reports to learn about and get custom reports for Unique Visitors by Page; Conversion by Time of Day; Customer Behavior; Top Converting Landing Pages; and Long Tail...
The approach we used is to select long-term keywords but focus on complementary, long-tail phrases early on. Further (just to make it a bit more difficult), we need to take into account the traffic volumes at higher points because while we're...
Let’s look at one strategy you can use to both Panda-proof and better optimize your site to grab more of the long tail traffic in your space. Establishing a comprehensive content strategy for existing pages on your website is a key piece of the...
A look into the long tail of your negative list can reveal areas where the weeding-out of bad traffic may now be blocking some potentially profitable traffic. There is truth in the cliché “good is the enemy of great.
Why is Long Tail Search Traffic so Important What is Long Tail Search Traffic? Rather than beat a dead horse, let me quote Ian Lurie, who offers a good, succinct definition of long tail search traffic:
Long-tail keywords are also increasingly important – these are longer phrases that fewer people will search for, but that should get you some highly relevant traffic when they do come up. Keep a close eye on your analytics performance, and work out...
More importantly, this is ideal for long tail keyword research, since the data is based completely off of organic information and not paid data. This is good for organizing and prioritizing times to crawl website against traffic patterns and times...
They don’t want to know the importance of long-tail vs.head-term strategies. And SEO shop phones across the country rang off the hook from small business owners who were scrambling to figure out what it all meant for their traffic.
Unlike national campaigns where keyword selection is a complex job, local markets don’t require hundreds or thousands of medium- to long-tail keywords. Instead, if you geographically limit the campaign to a city or metro area, you can successfully...
Dawna Olsen, Corporate Marketing Director at Epicor, said, "One of our biggest challenges from a global SEO perspective is to define the right set of long-tail keywords for each region and language, then accurately update the global sites as...
While it’s crucial to create long tail keywords to drive down your CPCs, it isn’t uncommon to end up with an extensive number of keywords that bring in no traffic whatsoever. Note that while broad match will get you great coverage, if it isn’t used...
However, at least in the B2B space, long-tail search traffic can be equally valuable in lead generation analysis, and often times, several thousand keywords can contribute traffic to an organizations’ website.
Date range comparisons for landing pages can be far more telling when analyzing long tail search volume changes then keyword reports. Start comparing previous year’s traffic for at least 3 months prior to you starting work on the site, and look at...
Zuckerberg and Facebook COO Sheryl Sandberg took to the Charlie Rose show for their latest piggy-tail pull in the social media network playground war (though both sides deny there is a war – it's all a media conspiracy, you see).
Their tag management engine was central to our SEO strategy to leverage the long tail of 14 years of content and they had already solved our problem of trying to editorially categorize over twenty thousand articles in our archive.
You can then measure keyword performance and by using the AdWords search query report you can find converting long-tail keyword variations to add to your campaign – and likewise, non-converting keywords to add as negative matches.
I could even talk about building out extensive long-tail campaigns for PPC, and how that keyword data can be fed into related link modules on a site (for content that already exists), or fed into a strategy to develop said content.
Without taking the time to analyze data it becomes incredibly easy to chase your own tail. Differentiate Between Brand re analyzing, or worse presenting, data that is only rolled up as overall organic traffic, it’s possible to be misleading...
Noting that their own e-commerce and retail clients who have tried it saw a lift in conversions and revenue, this is something for marketers looking to increase profitable volume with long-tail expansion, without cannibalizing clicks from existing...
