SEO News

Long Tail Traffic

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  1. So... You Think SEO Has Changed?

    Only the data sources have slightly changed and people are more aware of the importance of long-tail keywords. SEO (still) isn't dead and won't be until the day that search engines can no longer drive significant traffic to websites (which won't be...

  2. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    This segment filters out greater than 80 percent of the traffic to your site and allows you to review long tail service providers with ease. Segment reports by keywords that consist of 3, 4, 5 and 6+ words with this set of 4 Google Analytics...

  3. Why Google's Hummingbird Algorithm Isn't for the Birds

    I was moderating a roundtable session at SES Chicago last week when the conversation turned to Hummingbird and how – according to the young lady I spoke to – it effectively means "Google is simplifying the query from long tail to shorter terms.

  4. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    Conductor research (disclosure: I work for Conductor) shows that long-tail queries do in fact convert at a rate greater than head terms. If we're successful with this transition, we're likely to see an increase in traffic from both general research...

  5. Matt Cutts: Larger Websites Don't Automatically Rank Higher on Google

    Not only do you have a larger website overall, but you can also capture a lot of long-tail search traffic from visitors who end up on one of those many internal pages. However, Cutts said that a site with more pages will naturally get more traffic...