Marketers from strong brands are pursuing the 60 to 40 percent ratio of branded and non-branded traffic because they recognize the value of long-tail visitors, whose net-new traffic spikes traffic by 50 percent or more.
Price emphasizes ranking on the long tail, not just head phrases. Organic search is the indisputable leader in driving traffic that will convert to a website. As Besmertnik explains, even if you removed every hint of organic search traffic, you’d...
This can happen when one side is more skewed towards a long tail than the other. Kurtosis represents a fat tail or thin tail for your data. Ad position only has one tail - downwards. Top of page rate (e.g.the proportion of your impressions that...
Long-tail keywords became accepted as a fantastic way to gain search traffic a few years ago. But as we've seen, long-tail keywords usually result in a higher conversion rate. It's been about six years since long-tail keywords became a hot SEO...
On top of that, some cultures trend towards low search volumes in head terms, but massive volume for long-tail combinations. Your rankings are up, traffic is up, and conversions are looking good. In others, you are going to have to foster long-term...
If nothing before has made you inclined to consider long-tail, lower-volume phrases, here’s one more thing to consider. When you only focus on the short-tail phrases, you’re ignoring a big area of opportunity.
When you plot the influence of individuals, you’ll see a curve that is remarkably similar to the long tail distribution of search terms. What’s more, as people share links and send social signals in the forms of Likes, tweets, pins, etc.traffic...
This can be particularly useful if you’re targeting a long-tail query. Additionally, link building, which has historically been focused on individual product keyword phrases, must now include a healthy percentage of branded anchor text phrases to...
And I’ll work hard to translate fun (I really do think this is fun) topics like optimization using quality score, statistical significance, and long-tail account management into plain language. Quickly add a phone number to drive calls and add...
Capture early buying cycle, long-tail traffic via informational content. Rank highly for competitive transactional and head of tail queries which can directly generate revenue vs.competitors. The example below shows the increase in traffic for a...
All HitTail does is track all your incoming keywords to your site, stack them against each other in a bar graph and then identify which are the best long tail opportunities for you personally. Despite its almost ludicrous simplicity, HitTail has...
You definitely want to chase the high volume traffic you didn’t know you were ranking for, but there may be a great benefit in the longer tail terms too as it relates to conversion potential of those searchers.
Make sure to read Greg Habermann’s top five most used Google Analytics Custom Reports to learn about and get custom reports for Unique Visitors by Page; Conversion by Time of Day; Customer Behavior; Top Converting Landing Pages; and Long Tail...
Rank – Position for volume based and long-tail terms and branded vs.non-branded Traffic – visits, page visits, keyword traffic 2012 has been a year of rapid change. The markets have changed, the search algorithms have changed, the SERP results have...
Create Targeted Campaigns for Long-Tail Product Names (use Pricing in Headlines) Another approach is to send the very specific long-tail searchers directly to the product page that they are searching for.
Thus you can decide whether to bid more or revise your campaign strategy such as by shifting your focus to less competitive long-tail keywords. Knowing this information enables you to focus your time and efforts on countering the competitors to...
Once this has been implemented, you should see a rise in general visibility as your site increases its ranking for the huge number of long tail keywords that this work will impact upon. However, many modifying terms will also be searched on a...
It doesn’t look at anything other than potential audience, it certainly doesn’t favor the long tail or secondary keywords where we all know massive gains can be made, and fundamentally it sets you up for a big fall further down the road when your...
As a matter of fact, in many cases, those long tail terms the majority of organic search traffic. Most enterprise SEO campaigns have huge traffic numbers that come from the aggregate of long tail terms.
Mapping your keywords’ performance against conversion, bounce rate, number of product or category page views, and time on site will result in a clear understanding of the relative impact of your head, torso, and tail terms as well as guide your...
