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Long Tail Theory

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  1. International SEO Gone Wrong: 7 Assumptions Can Ruin Your Program

    Additional resources sound great in theory, but in practice every person you add to the team adds communications, training, and organizational overhead needed to operate. This idea is great in theory, and there will even be times when this is the...

  2. How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases

    This resonates with the theory that a well-optimized website should attract 80 percent of non-branded referrals, and only 20 percent of branded search referrals. This approach to SEO is much easier if you execute create content with a long-tail SEO...

  3. Do, Know, Go: How to Create Content at Each Stage of the Buying Cycle

    So they should have been number one for all of these terms in theory. That makes sense in theory – but then you’re missing out on a stage much earlier in the cycle. Capture early buying cycle, long-tail traffic via informational content.

  4. Why 7 Search Results in Google Should be Your Brand New Lucky Number

    Although we haven’t completely figured out what’s going on here, it seems to support the theory that Google is actually looking at multiple sources and trying to use as many verified data signals as it can to leverage brand results and surface...

  5. Word or Phrase Co-Occurrence within Particular Industries

    My initial theory is that there's a way to leverage specific words within your content that can help you increase the chances of that content ranking well for a semantic family of searches. I hope to hear from others that have tested this theory or...

  6. A model model?

    Extreme-value theory (EVT) has been touted as one solution to the enduring problem of tail events - the huge losses that every bank fears but only rarely suffers. It's the tail risk that kills banks. For each of these problems, of course, someone...

  7. A model model?

    Extreme value theory (EVT) has been touted as one solution to the enduring problem of tail events - the huge losses that every bank fears but only rarely suffers. It's the tail risk that kills banks. For each of these problems, of course, someone...

    Published
  8. Commodities offer alpha win

    Models developed in the last half of the 20th century to explain phenomena such as the "hog-cycle" have led to big advances in the theory of dynamic systems. Because of its low negative tail dependence to leading hedge fund strategies as well as to...

    Published
  9. Search Headlines & Links: September 11, 2007

    SEO Backup Plans For Beginners, SEO Theory SEW Experts: Reach Today's Search Users With Long-Tail OptimizationMark Jackson discusses the evolution born of necessity which has led search users to come so far in such a short time.

  10. The Long Tail Is Dead -- Long Live the Long Tail

    For those unfamiliar with the concept, the long tail is a theory that makes sense for anyone looking at a large range of analytics data. Search is not the well-kept secret it once was, and targeting the long tail is becoming increasingly more...