SEO News

Long Tail Searcher Behavior

  1. 5 Reasons Google's New Keyword Tool is Better [Best of SEW 2010 #6”

    With the old tool, we'd often find a list with a heavy long tail of keywords showing little or no data. Searcher's intent, query language, context, even screen and browser limitations -- these all vary widely from the big screen to the little screen.

  2. 7 Reasons Why Google Instant Makes SEO Dead-on Relevant

    To conclude, it is more likely that predicted search suggestions will increase volume on the mid-tail and longtail, because Google can effectively monetize by increasing competition on AdWords. Taking the 'carpet cleaners' example from the previous...

  3. Keyword Discovery 101, Part 2

    Remember the long tail principle from Part 1. Google Trends allows you to type in one or more keywords to view up to five years of trend data on searcher behavior. You should now have a sizable list of keywords and, preferably, have them organized...

  4. Keyword Research Industry Still Lacks a Clear Choice

    Given the impression data derived from these accounts (using the search network numbers alone and omitting the contextual networks), as well as scouring the keyword-specific referrer logs of the target sites to find the long tail terms, one can...

  5. The Search Engine Report - Number 118

    Google AdWords Rotating Out Top Sponsored Links - Google is now displaying or not displaying the top sponsored links (with the blue background) based on searcher behavior. Mining the Tail? The bottom line is that it's difficult and fiddly to do it...