This is where you can use the additional keywords from the keyword universe that were not designated as priority words to enhance your optimization efforts and target a wider array of long tail permutations.
Long tail (refined keyword phrases that often reflect a specific intention). Seasonal trends in searcher behavior and intent (e.g.back to school or Valentine’s Day). Keyword research is an integral part of developing a successful paid search...
With the old tool, we'd often find a list with a heavy long tail of keywords showing little or no data. Searcher's intent, query language, context, even screen and browser limitations -- these all vary widely from the big screen to the little screen.
Nathan Safran, Senior Research Analyst at Conductor speaking about their test, which analyzed 2.7 million visits over the 6 week period, said, "If Instant was having a significant impact on searcher behavior we would expect to see long tail visits...
To conclude, it is more likely that predicted search suggestions will increase volume on the mid-tail and longtail, because Google can effectively monetize by increasing competition on AdWords. Taking the 'carpet cleaners' example from the previous...
For that, you'll need long tail terms. You need to expand those keywords in order to generate that delicious long tail. Be careful with going too far with long tail keywords at first, as you can very quickly get enormous combinations of very words...
Remember the long tail principle from Part 1. Google Trends allows you to type in one or more keywords to view up to five years of trend data on searcher behavior. You should now have a sizable list of keywords and, preferably, have them organized...
PPC Specialist: More Customers, Fewer Costs - Why Marketing to the 'Long Tail' Makes Sense SEM Veteran: Searcher Behavior Research Update pm-4:00pm Today, let's tackle optimizing your schedule for Search Engine Strategies San Jose.
This poses a problem for longer keyword phrases, also known as "long tail" terms. Plans for 2007 include identifying searcher behavior when faced with multiple listings for the same site/domain. The answer is that it is possible to measure ROI from...
The beginner's guide to critiquing the Long Tail, The Long Tail It uses collective searcher behavior on a given publisher's site to customize search results made from that site, both site search and Web search.
Given the impression data derived from these accounts (using the search network numbers alone and omitting the contextual networks), as well as scouring the keyword-specific referrer logs of the target sites to find the long tail terms, one can...
Mining the Tail? Google AdWords Rotating Out Top Sponsored Links - Google is now displaying or not displaying the top sponsored links (with the blue background) based on searcher behavior. The bottom line is that it's difficult and fiddly to do it...
Kaufman determined that many click streams are rather short (1.4 clicks), but with a significant long tail. The long tail concept—usually applied to the frequency of search phrases—is even more true of the distribution of click streams.
This suggests that a "long tail" approach to search marketing also pays off. Supporting the findings of other studies of searcher behavior, searchers tend to click generic, non-brand terms earlier in the search process, and more on brand terms when...
This suggests searchers are not only loyal, they're increasingly going out on the "long tail" using lengthier queries. A UK Perspective on Searcher Behavior As part of ongoing work conducted by Jupiter Research and sponsored by iProspect, "The...
Tips On Capturing The Search Tail Via Paid Listings - I wrote about the long search tail of queries earlier. In Use PPC to Capture the Search Curve Tail from Kevin Lee at ClickZ, he takes a brief look at some things you can do to tap into that tail...
