SEO News

Long Tail Effect

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  1. Say Goodbye to AdWords Average Position, Hello to Top of Page Rate

    This can happen when one side is more skewed towards a long tail than the other. Kurtosis represents a fat tail or thin tail for your data. Ad position only has one tail - downwards. Because your data will generally skew upwards due to impression...

  2. PR & SEOs Listen Up! HitTail is Back to Make You Panda Proof

    Despite its almost ludicrous simplicity, HitTail has always done the one thing it does really well - namely, identifying the long tail keyword opportunities you should optimize content for. All HitTail does is track all your incoming keywords to...

  3. U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms

    Most of the time, brands and channel partners play together nicely and the latter mop up the opportunities missed by the core brand, particularly in the long tail of search. In effect, the hotel brand is unwittingly allowing other brands to piggy...