SEO News

Long Tail

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  1. How to Report Organic Search Traffic Gains After Filtering 'Bad' Traffic

    The site is so incredibly big that it's absolutely the "very long tail" that drives the business. As I'm sitting here, I am awaiting a response from a client on renewal of their SEO efforts. This particular client is a bit of a "dream client.

  2. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    Build for Long-Tail Content Build a long-term and daily content plan. Long-Term Content Plan: Use Google Trends to compare products and primary searches. If this is the first question you’re asking, it’s the wrong one, said the SES board member and...

  3. Say Goodbye to AdWords Average Position, Hello to Top of Page Rate

    This can happen when one side is more skewed towards a long tail than the other. Kurtosis represents a fat tail or thin tail for your data. Ad position only has one tail - downwards. Ask most campaign managers what it signifies and the answer you...