SEO News

Long Tail

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  1. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    Build for Long-Tail Content Build a long-term and daily content plan. Long-Term Content Plan: Use Google Trends to compare products and primary searches. If this is the first question you’re asking, it’s the wrong one, said the SES board member and...

  2. Say Goodbye to AdWords Average Position, Hello to Top of Page Rate

    This can happen when one side is more skewed towards a long tail than the other. Kurtosis represents a fat tail or thin tail for your data. Ad position only has one tail - downwards. Ask most campaign managers what it signifies and the answer you...

  3. International SEO Gone Wrong: 7 Assumptions Can Ruin Your Program

    On top of that, some cultures trend towards low search volumes in head terms, but massive volume for long-tail combinations. In others, you are going to have to foster long-term relationships, partner with public relations firms, or simply ask for...

  4. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    When you plot the influence of individuals, you’ll see a curve that is remarkably similar to the long tail distribution of search terms. Over the long term, a primary content marketing goal is to increase the size of your influencer base.