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Long Run

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  1. "Content Performance Marketing" – 3 Steps to Future Success

    There’s one big opportunity for efficient content optimization that will drive more performance in the long run, and it’s centered on giving content creators the tools they need. From more humble beginnings of White Hat SEOs touting "content is...

  2. 6 Crucial Link Building Strategies to Drive Quality Traffic

    However, if you have the exact same content on your site, too, you run a risk of being labelled as a content copycat and getting punished by search engines for no real fault of your own. According to Google's ranking principles, how useful a user...

  3. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    To make it PR newsworthy, you need data - run surveys, dig deep into analytics, interview influencers, etc. It's a lot more time-intensive, but also means your building real brand assets, which have value in itself as long-term brand assets, it’s...

  4. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    When companies are hit by Panda and see a huge drop in Google organic traffic, they often run to check their websites. The post would get way too long. While analyzing websites impacted by P4.0, it wasn’t long before I noticed an interesting...

  5. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    Over the past 18 months I have been that boy, attempting to draw on all my learnings from a decade-long career in print journalism and translating them into digital strategy. Hopefully the quick run-through above gives you a new perspective on how...

  6. 3 Ways to Dig Deeper for Bigger Paid Search Success

    I wanted to provide some examples about why I think no matter if your program is a home run or a sinking ship, digging into the details matters. Remarketing List for Search Ads (RLSAs) I think is possibly the biggest innovation and opportunity in...