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  1. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    It can also be very valuable to think not just about your new editorial pillars but also how you may play on the psychological triggers of your audience to drive purchase, or click-through in the case of digital content.

  2. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    It was not only the macro media mix modeling that would come into play here. The long sales cycles, multiple individuals involved in interacting with all media types on multiple platforms, and the significant spend on pull and push marketing were...

  3. 4 Amazing Things You Simply Must Know About Sensational Headlines

    Content Is a Long Play Avoiding the temptation to carry a headline too far will be easier if you keep in mind that content is a long play. Studies have shown that up to 80 percent of readers never make it past the headline, making it at least as...

  4. Mobile Advertising Measurement: Winning the Long Game

    Long-term campaigns also play a role in building brand recognition and re-engaging existing app users. These strategies each play a distinct and important role. Long-Term Campaigns Approaches to advertising fall into two general categories: long...