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Long Pause

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  1. PPC Management Operations: The Ultimate Guide

    You might even decide to pause these keywords and reinstate at a later date. With poor-performing campaigns, make a decision about what you want to do – pause it or work on it more. But if you're managing PPC on behalf of a company, a monthly check...

  2. How to Build Your First Content Marketing Strategy

    Let's pause for a moment and take a look at these two examples: Developing your strategy will help your business in the long run. But it's always good to focus on your long-term success. Many sites have also incurred manual penalties that have...

  3. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    To avoid a lapse in service, if you have a Google PPC rep, you can set and pause all your campaigns to the new URLs prior to launch, and instead of the ads getting disapproved, your rep can approve them manually.

  4. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    Using this data, the marketer would most likely pause or lower bids for Segment 1 and further optimize Segment 2 through creative testing and micro-segmentation. While optimizing towards app install clicks may be a reasonable short-term goal for...

  5. How to Create Great Content: Start by Creating Content for Yourself

    If you find yourself admitting that it isn't, consider whether it's worth pushing the pause button on your content creation to figure out how you might start to transition your organizations content strategy to one that creates content you'd be...

  6. Landing Page Optimization: How to Identify Testing Opportunities

    Yes, surprisingly 90 percent of advertisers are hitting pause, starting new ads, stopping them – a lot of activity is going on, and if you were to just check your ads to see if there was 95 percent statistical significance in their tests, often...

  7. Running Lean With AdWords

    And if Joel were planning to sell skinny jeans off that keyword, the results should give him serious pause; only one click out of 561 impressions suggests a rather lean (pun intended) market. How can that be, when the days of nickel clicks are long...