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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    Before personalization, emails were sent en masse to an entire mailing list and the results were spotty at best. Once marketers began segmenting based on interests, personas, industries, etc.and customized their efforts to a particular list...

  2. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    In this video, Rick touches on some major barriers merchants encounter when deciding whether to list on Google Shopping. In a series of six videos, CPC Strategy's CEO Rick Backus answers some of the major questions and issues surrounding Google...

  3. Do, Know, Go: How to Create Content at Each Stage of the Buying Cycle

    but hopefully it’s enough to get their attention and maybe even capture their contact details via a newsletter mailing list or blog subscription. Capture early buying cycle, long-tail traffic via informational content.

  4. High-Value Link Building is Hard Work

    Backlinking your competitors and building a mailing list for all the sites that link to them, and then sending out mass mailings is the big no-no here. You've probably heard that obtaining links from authoritative sites is a must for your long-term...

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  5. New SEW Blog Correspondents: Greg Sterling On Local; Detlev Johnson On News & Barry Becomes A Married Chief!

    Former moderator of the famed I-Search mailing list, Greg was a long-time Kelsey analyst who covered the space and went out on his own last month. Detlev jumped back into the world of search mailing lists by launching