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  1. Mobile Advertising Measurement: Winning the Long Game

    Here is a list of other common events mobile app marketers are measuring to gauge the performance of their long-term campaigns: When running playing the long game in advertising campaigns, advertisers need to measure more than just the install.

  2. Forget Big Content – Small Content Is Critical to Search Success

    And by recording each of these ideas within your "reverse engineered flat plan," it makes it is then easy to extract them into a list of regular article ideas for your main strategy. List these out and order them by relevance or even throw them...

  3. A Recipe for a Tasty Semantic Search & SEO Salad

    Like any other optimization effort, there's a laundry list of technical considerations and strategizing to be done at the outset. It has a long way to go. They aren't totally separate concepts! Certainly, SEO and semantic search overlaps, but the...

  4. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Below is the list of questions we asked ourselves during this discovery process. If the problem wasn't our keyword list, then it has to be the new ads we recently launched. As you expand your keyword list and adjust your keyword bids and budgets...