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  1. SEO Is No One-Trick Pony

    Once you have developed a list of targeted keywords, you must determine how these keywords match up with content that you current have on your website (or other properties – see Social Media Marketing) and what content you may need to develop...

  2. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    I recommend having a test group go through your website with a list of goals to achieve. That’s an unfortunate truth for sites that have pushed the limits of spamming repeatedly for a long time. As I’ve explained before here on Search Engine Watch...

  3. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Then choose Organic Traffic from the System list of segments, which will filter your reporting by organic search traffic hitting your site. What does Google list as blocked resources and did you know you were blocking them?

  4. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    During keyword research, instead of just a long list of individual keywords, they’re putting keywords into intent-based buckets, like transactional or informational. Direct" traffic dropped on long URLs (like http://www.groupon.com/local/san...

  5. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    Here’s a list of some of the best in the U.K.currently: It is also a "list feature," which we’ll come to a little later. And because their audience is predominantly men, they also know that list features "sell" and will ensure that they have at...