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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Develop Your Keyword List I recently reviewed an e-commerce client that has an extension list of products, however only about half of their products were promoted through PPC. Once you have a process down for regularly expanding your keyword list...

  2. Mobile Advertising Measurement: Winning the Long Game

    Here is a list of other common events mobile app marketers are measuring to gauge the performance of their long-term campaigns: When running playing the long game in advertising campaigns, advertisers need to measure more than just the install.

  3. Forget Big Content – Small Content Is Critical to Search Success

    And by recording each of these ideas within your "reverse engineered flat plan," it makes it is then easy to extract them into a list of regular article ideas for your main strategy. List these out and order them by relevance or even throw them...

  4. A Recipe for a Tasty Semantic Search & SEO Salad

    Like any other optimization effort, there's a laundry list of technical considerations and strategizing to be done at the outset. It has a long way to go. They aren't totally separate concepts! Certainly, SEO and semantic search overlaps, but the...