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  1. 3 Keys to Activating an Audience with Smarter Content

    Your audience data and web analytics can hold the key to understanding what kinds of stories told in which form(s) are the most likely to lead to discovery, engagement, and sharing. Finally, developing a set of metrics and benchmarks that reveals...

  2. 7 Ways to Get More Out of Your Conversion Confirmation Page

    Make sure this supporting content isn't locked behind a registration page because most folks won't want to fill out another form. A little courtesy goes a long way. The conversion optimization discussion focuses (and rightly so) on getting visitors...

  3. How to Create Compelling Content Based on Learning Styles

    Long form written content (e.g.ebooks, whitepapers) The answer lies in how they learn. Teach them to act or play their respective sports by showing them how to do it and they would quickly become more lost than an agoraphobic at a protest march.

  4. .EDU Link School: Tips & Tactics for Snagging Authoritative Links From Higher Ed

    Career advice: Offer free career information and guidance to students in the form of potential career opportunities at your company for each major or general options for what students can do with a specific major (FYI that site has 450 unique .edu...