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  1. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    As a content person, I love seeing the excitement our clients have for larger content marketing efforts like video, animation and long-form content. Sitting at the table, I've found I'm having a far easier time "selling" clients on the importance...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    Another tactic that has proven effective is creating a build-up and a buzz prior to launch with a landing page and signup form for notification when the content goes live. It's been pretty clear to most SEO professionals for a long time, even...

  3. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    In the example that was provided, a simple copy change that leverages the word "download" – which reinforces a "tangible" resource that will always be accessible – helped drive 47 percent gains in the related lead form submission rate.