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  1. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    Sharing personal experience is a form of everyday expertise. Here, forum participants are telling how long their loved ones lived with liver cancer. The latest version of Google's "human rater handbook," a.k.a.search quality evaluation guide, has...

  2. 5 Fast Facts about the EU's Privacy Ruling on Google

    The result could be considered a form of censorship for those who are writing about corrupt positions. He claimed the debts had long been resolved, and the Google link to this outdated information had violated his data protection rights.

  3. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    The conversion rates for raw leads (individuals who complete the lead form) remained strong in most channels, including PPC. I'll cut to the chase (and the chase was a few hours long). PPC managers have to do exactly this when analyzing statistics...