SEO News

Long Distance Relationship

  1. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    As technology advances, the distance between a brand and its customers has grown. It may be tempting to automate various aspects in the management of a relationship. While the ATM, or Automated Thanking Machine, addressed long-time customers by...

  2. At Arm's Length: Managing a Parent Company Dynamic

    Though the viability of the agency is without question, a respectable distance helps keep everyone honest. A chief concern of guys like Robert Murray, the president of the search firm iProspect, is that a Microsoft relationship may bias certain...

  3. Profiting from divergence

    The highest level reached by three-month dollar Libor last year was 5.725% on September 7 - still some considerable distance below the point where investors would lose their coupon. In the last four months of 2007, a series of interest rate cuts...