Matt Cutts admitted it on video back in 2009, and my colleague Caragh McKenna spoke about it at SES London. A couple of years ago, Scott Stratten of "Unmarketing" book fame (a great read) was asked his best SEO tip.
SES London speakers share their insights. Google's Matt Cutts answers SEO questions. Bing hits back on AdWords enhanced campaigns. Lots of advertising revenue forecasts. A new Google Places for Business interface rolls out.
Turnbull's first case study was on her efforts with Search London. She took over Search London in October 2010 when the organizer stepped down. Now Search London has nearly 1,230 members in 2 years. Do you get queasy at the thought of the term...
In a watershed research initiative conducted with NBC for the 2012 London Olympics, a panel of Olympics enthusiasts were recruited in order to observe their media consumption habits across multiple platforms to better understand how consumers...
We all set up whiteboards in our respective locations (Philly, New York, San Diego, London, Paris, and Tokyo), and used handy tools like Google Hangouts to have live brainstorming sessions. This post is a look at how my team built a website that...
A key theme during many sessions at this year's SES London was the growth of mobile and tablet search. Cindy Krum, another speaker at SES London, provided some excellent tips and insight into mobile SEO in a recent interview for the SEO cover story...
At SES London 2013, Marcus Tober, the founder and CTO of Searchmetrics, and Will Critchlow, the Founder and Chief Strategist of Distilled, tackled some thorny topics during the session on “Meaningful SEO Metrics.
BlueGlass’ acquisition of Idealizer follows a recent pick-up of London based agency Quaturo in November 2012. Tampa-based BlueGlass has strengthened its European presence with the acquisition of Swiss digital marketing agency Idealizer.
This can spike during events with a global appeal, such as the London 2012 Olympics. We made it through 2012 without facing an apocalypse, and now thoughts are turning to what might happen throughout the rest of 2013.
London has proven its ability to put on big events over the last 12 months, and we look to continue that trend as we host SES London, Europe’s biggest search marketing event, from 18-21 February. Whilst the world’s greatest athletes arrived last...
There’s only one video from the London Olympics (PEven the Super Bowl – supposedly the ‘biggest advertising event in the world’ – only managed to fill two of the top 20 places. Aaron Smith of CNN Money reports that advertisers are paying top dollar...
Currently, teamusa.org is bidding on keywords such as “Olympics 2012”, “London Olympics”, “us soccer”, and “judo”. These events ranged from the death of the legendary singer Whitney Houston, Facebook's IPO, the London Olympics (and Gabby Douglas...
Meet the experts in-person at SES London 2013: As marketers are tasked with the challenge of doing less with more, there's an increasing demand to quantify the value of social media. Here's a guide to mapping a social media strategy with meaningful...
Andy Betts has written some excellent posts on the shifts we're seeing recently, and I spoke at SES London back in February about the measurement of ROI in search. Over the last few weeks, the one thing I'm hearing a lot more people starting to...
London’s Summer Olympics took the gold with over 150 million tweets broadcast over the 16-day event. Twitter has released their annual “Year on Twitter” collection of the hottest trends, topics, and people across five different categories.
Top trend of all was the aforementioned football competition, London was the most searched for city in Google Maps, Stella McCartney was the top trending designer, and Gangnam Style was the top trending song.
London Whale For the 12th straight year, Yahoo has announced their annual year in review. Since 2001, Yahoo has compiled lists of the top search queries entered into the search box in an attempt to determine the year's top stories, fads, and...
London, England bumped Paris, France out of the top European spot. Bing has announced the top searches in 2012 across a variety of categories, including people, sports stars, news, reality TV and more.
The keynote is Kaushik’s last stop on his 2012 U.S.tour, which has included SES dates in Toronto, San Francisco, London and New York. Sandler opened Day One of SES Chicago with her early morning workshop, Maximizing the Effectiveness of LinkedIn to...
A hurdles game in honor of the 2012 London Olympics. Today’s Google Doodle is an animated comic short in which Little Nemo tumbles through one of his dream sequences. Each click of the tab at the bottom of the panel reveals another strip of the...
