We've already seen some location awareness technologies, such as Skyhook's Loki toolbar. A related piece to this puzzle involves national advertisers supporting their local stores with rich media ads that are more detailed and locally relevant.
Loki 2.0 And The 'Geo-Web', Search Engine Land Here we've collected today's top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web: From the SEW Blog:
Loki 2.0 And The 'Geo-Web', Search Engine Land From the SEW blog: Organic Search The Impact of Universal SearchWill personalization drive universal search? Will universal search make vertical search irrelevant?
Loki And 'Location Pull' As such, now's an excellent time for search specialists to get into the mobile search market. This article is the second of two parts; part one is Coping with Convergence: Local Search Meets Mobile and WiFi, Part 1Some of...
If you're not aware of it, Loki is one of the more interesting developments in local search. Loki And 'Location Pull' Below, a recap of stories posted today to the Search Engine Watch Blog, along with other items we've spotted but not blogged...
If you're not aware of it, Loki is one of the more interesting developments in local search. On one level Loki is a kind of a local "metasearch" engine, aggregating local content and tools in a single place.
And then you can do behavioral type of targeting or behavioral segmenting based on the searches.Jed Rice, VP of Market Development for Skyhook Wireless, gave a demo on how the company's software application, named 'Loki,' can be implemented on any...
