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  1. Login With Amazon: What is it and Why Should Online Business Owners Care?

    Amazon has announced a new sign-in service, Login with Amazon. As an ecommerce driven company, this is an interesting and intelligent move for Amazon, one which raises notable questions for social sites with login services, online business owners...

  2. Unlock Powerful Insights With This Complex AdWords Retargeting Process

    We had an issue where people were Googling the brand and clicking on the PPC ad to login to their account, which was wasted PPC spend. Let's look at examples of quirky cookie behavior, techniques for campaigns with multiple use case pages, and...

  3. Google Updates Data Highlighter, Launches Structured Data Markup Helper

    To use the tool, you need to login to Webmaster Tools, choose your site and then click “Optimization”, then “Data Highlighter”. If you haven’t started using structured data with Google to help your websites yet, Google has introduced some new tools...

  4. Email Beats Search, Social as Largest Driver of Conversions for Ecommerce [Study]

    Implement a social login on your site to keep customers on the website longer. In analyzing more than 500 million shopping experiences, Monetate found the conversion rate for email marketing was more than 3 percent, while search came in under 2...

  5. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    Those labels will correlate to ad groups within the Google AdWords login. The next reason is errors in the Google Merchant Center login. Well, where's your Google Merchant Center login? Listing on Google Shopping can be daunting for many online...

  6. How to Avoid Bid Overlap in Google Shopping Product Listing Ads Ad Groups

    When you go to set up an ad group in your Google Shopping Product Listing Ads Campaign, the AdWords login automatically selects the auto target for your entire data feed: Leave this option checked for your first ad group, which encompasses your...

  7. Matt Cutts: Merchant Quality to Affect Google Search Rankings

    Features that will help you determine if a website is a true merchant include: a “view your shopping cart” link that stays on the same site.a shopping cart that updates when you add items to it.a return policy with a physical address.a shipping...

  8. Twitter Pulls the Posterous Plug: How to Move Your Content to WordPress

    Go to http://posterous.com/#backup and login. Twitter bought Posterous last March, basically as a talent acquisition, for an undisclosed amount, possibly between $5 million and $10 million. The founder of Posterous, Sachin Agarwal, is now Twitter's...