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Logical

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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    This is a common mistake I see people make; they call their business "my name consulting," which seems logical. The goal of these "lessons" is to help you use what I found worked best and apply these to make your agency better.

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    Complex: Remarket the next logical action to users who have gotten partially through your conversion funnel, without completing the true conversion action. It's a simple fact: people who've already clicked on your ads, but haven't converted, are...

  3. A Recipe for a Tasty Semantic Search & SEO Salad

    We're interested in lexical semantics, although an argument could be made that Google is at least partly interested in logical semantics. Lexical semantics deals with individual words and their aggregate meaning, whereas logical semantics has more...

  4. Stimulate Your Search Marketing Creativity With the Random Input Technique

    Search marketing is often a logical, market-driven endeavor. We can identify our prospects' wants and needs, survey our competition, tweak and test ads and copy, and iteratively and ploddingly improve our creative and our results.