SEO News


  1. Remarketing Across Ad Exchanges With DoubleClick Search

    Complex: Remarket the next logical action to users who have gotten partially through your conversion funnel, without completing the true conversion action. It's a simple fact: people who've already clicked on your ads, but haven't converted, are...

  2. A Recipe for a Tasty Semantic Search & SEO Salad

    We're interested in lexical semantics, although an argument could be made that Google is at least partly interested in logical semantics. Lexical semantics deals with individual words and their aggregate meaning, whereas logical semantics has more...

  3. Stimulate Your Search Marketing Creativity With the Random Input Technique

    Search marketing is often a logical, market-driven endeavor. We can identify our prospects' wants and needs, survey our competition, tweak and test ads and copy, and iteratively and ploddingly improve our creative and our results.

  4. YouTube Unveils New Comment Management Page

    What seems logical from a search perspective seems to make little sense here: the search priorities may not be the creators' ones. YouTube has revamped its commenting system again, still linking to but not totally removing it from Google+, despite...

  5. 3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

    It is only logical that mobile search will overtake desktop search at some point in the near future as well. As smartphone and tablet adoption rapidly increases, so does the importance of mobile-friendly websites.