SEO News


  1. Stimulate Your Search Marketing Creativity With the Random Input Technique

    Search marketing is often a logical, market-driven endeavor. We can identify our prospects' wants and needs, survey our competition, tweak and test ads and copy, and iteratively and ploddingly improve our creative and our results.

  2. YouTube Unveils New Comment Management Page

    What seems logical from a search perspective seems to make little sense here: the search priorities may not be the creators' ones. YouTube has revamped its commenting system again, still linking to but not totally removing it from Google+, despite...

  3. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    While it may make logical sense to find your influencers once you have you content in place if your goal is to achieve a specific "placement," then I would argue the opposite is true. Reaching out to influencers is an incredibly time consuming task.

  4. 3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

    It is only logical that mobile search will overtake desktop search at some point in the near future as well. As smartphone and tablet adoption rapidly increases, so does the importance of mobile-friendly websites.

  5. A New Direction for SEO in 2014: The Secure Search Manifesto

    The best marketers saw this as a logical outcome of a shift to page-centric SEO. SEO marketing finally matured in 2013. With more than 500 algorithm changes a year, keeping pace with innovation was a source of confusion and frustration for some...

  6. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    The logical extension of "targeted marketing is better than non-targeted marketing," is "targeted buyer-ready marketing is better than targeted researcher marketing. One of the game-changing benefits the Internet handed to marketers is targeted...

  7. How to Build Your First Content Marketing Strategy

    The logical assumption is that a lawyer's target audience would be clients who want to find legal representation. Sites with unsavory linking practices, sub-par content, and no social media signals, are losing visibility in Google's search rankings.