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  1. A 7-Step Landing Page Template to Convert Prospects into Leads

    In fact, unless you check the log file, you won't even notice that anything is different. If you're using PPC to generate leads (as opposed to asking your visitors to pull out their wallets on the spot), the landing page is the fulcrum of your...

  2. SEO Diagnostics: Urgent & Preventive Care

    Log the data you get every week or every month, which will ultimately help you pinpoint your crawl issues and allow you to fix them more easily. The SEO Diagnostics for the Skilled Search Mechanic panel at SES New York last week, moderated by...

  3. How to Combine Your Online Marketing Technologies Effectively & Efficiently

    The ability to see paid search, display and social marketing data, for example, in a single dashboard and with detailed reporting creates huge workflow efficiencies, as marketers only need to log into, and understand in detail how to use, a single...

  4. Twitter Pulls the Posterous Plug: How to Move Your Content to WordPress

    Assuming you already have a WordPress.com site, just log into your dashboard, go to Tools, then Import, and look for Posterous. The founder of Posterous, Sachin Agarwal, is now Twitter's product manager, and apparently the Posterous team has been...

  5. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    Log into YouTube. Log into the Google Catalog dashboard and go to the edit screen for the catalog to which the video is going to be added. Once you have annotated the catalog with the video you may log out of Google Catalogs.