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  1. Introducing the Local Marketing Adoption Curve

    By taking a phased crawl, walk, run approach to building a comprehensive, cross-functional local marketing program, brands can be more visible, relevant, and engaging in the eyes of their consumers and, ultimately, drive customer acquisition...

  2. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    This made sense because these geographic locations provided the best ROI. However, you don't want these tests to negatively impact overall performance – or at the very least offset the trends that may cause you to make erroneous corrective actions.

  3. Future of Paid Search: Think Target Audiences, Not Just Keywords

    Now let's break locations down into two: areas I can deliver in and areas I can't deliver in. We used simple breakdowns in our examples above to look at locations, or time of day. Actually different locations or times or days of the week might have...

  4. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Use the schema.org markup convention, which allows you to provide detailed, structured information about your assets (e.g.products, videos, images, locations, recipes, etc. Several Meetup Groups and marketing organizations in the Windy City plan to...

  5. 'Geo-Conquesting' Drives Customers Away from Local Competition with Mobile Ads [Study]

    As a result, test multiple distances in the campaigns to determine the appropriate targeting fence for the locations. Use location-aware creative: Location is central to geo-conquesting, so leverage this unique feature to create the most relevant...