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  1. Secret Sauce LoMo Tips for More PPC Sales

    Linking AdWords accounts with GMB automatically allows you to highlight business locations(s) within PPC ads on search (as a location extension): Segment Campaigns With Store Locations In other words - find out what mobile campaigns are driving...

  2. Introducing the Local Marketing Adoption Curve

    By taking a phased crawl, walk, run approach to building a comprehensive, cross-functional local marketing program, brands can be more visible, relevant, and engaging in the eyes of their consumers and, ultimately, drive customer acquisition...

  3. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    This same analysis can be applied to time of day, days of the week, locations and more dimensions – focusing first on conversion rates as your guide. Location: Insurance policies in specific ZIP codes were worth considerably more than others.

  4. 9 Things You Must Update When Moving Your Business Location

    Wrong addresses send customers to incorrect locations - that can be a painful loss for the business to absorb. You will likely have to update some other locations, depending on your business. If you're running paid advertising campaigns and you're...