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  1. Introducing the Local Marketing Adoption Curve

    By taking a phased crawl, walk, run approach to building a comprehensive, cross-functional local marketing program, brands can be more visible, relevant, and engaging in the eyes of their consumers and, ultimately, drive customer acquisition...

  2. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    This same analysis can be applied to time of day, days of the week, locations and more dimensions – focusing first on conversion rates as your guide. Location: Insurance policies in specific ZIP codes were worth considerably more than others.

  3. 9 Things You Must Update When Moving Your Business Location

    Wrong addresses send customers to incorrect locations - that can be a painful loss for the business to absorb. You will likely have to update some other locations, depending on your business. If you're running paid advertising campaigns and you're...

  4. Localization for International Search Engine Optimization

    Make sure to add any physical locations in other countries on Google Places and complete any other profiles that might add credibility to your international location or destinations. This can mean anything from using terminology that is familiar to...