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  1. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    This same analysis can be applied to time of day, days of the week, locations and more dimensions – focusing first on conversion rates as your guide. Location: Insurance policies in specific ZIP codes were worth considerably more than others.

  2. 9 Things You Must Update When Moving Your Business Location

    Wrong addresses send customers to incorrect locations - that can be a painful loss for the business to absorb. You will likely have to update some other locations, depending on your business. If you're running paid advertising campaigns and you're...

  3. Localization for International Search Engine Optimization

    Make sure to add any physical locations in other countries on Google Places and complete any other profiles that might add credibility to your international location or destinations. This can mean anything from using terminology that is familiar to...

  4. Future of Paid Search: Think Target Audiences, Not Just Keywords

    Now let's break locations down into two: areas I can deliver in and areas I can't deliver in. We used simple breakdowns in our examples above to look at locations, or time of day. Actually different locations or times or days of the week might have...

  5. 'Geo-Conquesting' Drives Customers Away from Local Competition with Mobile Ads [Study]

    Use location-aware creative: Location is central to geo-conquesting, so leverage this unique feature to create the most relevant creative by telling the consumer how near they are to your locations. As a result, test multiple distances in the...

  6. Foursquare Post Check-in Ads Launch With Captain Morgan, Toys "R" Us, Comic-Con

    Foursquare has begun rolling out a new style of advertisement which is displayed once users check-in at specific locations. Foursquare is committed to not allowing what they refer to as “conquesting” ads, which would be a company advertising their...