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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    This made sense because these geographic locations provided the best ROI. The "80/20" rule means that 80 percent of your traffic/sales are generated by 20 percent of your keywords. Even though this happenstance is commonplace, there is an inherent...

  2. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    More than half of consumers (56 percent of smartphone owners and 49 percent tablet owners) said the mobile web was a way to validate impulsive purchases while in retail locations. Most online advertisers know that mobile-specific experiences are...

  3. Google, Where’s My Car? Google Now Adds New Parking Location Card

    Fortunately for you, Google Now keeps track of other locations where you've recently parked. Have you ever spent what seems like hours roaming around a large parking lot searching for your car? With the click of a button, a new Google Now update...