Cross-linking and navigational accessibility: SEO professionals need to evaluate site architecture in an effort to identify critical locations for cross-links and cross-promotion of content marketing assets.
A blog post: http://safesoundfamily.com/blog/five-of-the-best-locations-for-home-security-cameras/ When it comes to linkable assets, marketers often have a single objective: build as many links as possible (hence the name, "linkable asset").
Rio Local: Pretty much focused on larger companies with multiple locations, Rio has the only complete hosted local search solution. For a large business – say 1,000 locations – the costs and difficulty rapidly escalate.
He goes through some of the projects coming out of Microsoft Research, including Trajectory, which is a map integration that allows you to take a photo of the street you are on, and it then tags the locations of various businesses, such as...
Pet friendly locations within your local community I’ve had great experiences involving local link building throughout campaigns, gaining traction within very competitive search verticals, helping drive relevant and converting traffic.
The map is a great visual aid, clearly showing the locations that saw the most visits and those that didn't see any visits. This is great for comparing the performance across locations. Applying the segments to your Traffic Sources reports will...
For example, you can look at visitors from specific locations, traffic sources, devices, etc. I hate to be the bearer of bad news, but your website may not be as pretty or user-friendly as you think. How you think users interact with your website...
They use the example that image extensions are more likely to show for searches such as [luxury car designs] rather than [locations of nearby car dealerships]. A picture can say a thousand words, and this is especially true when it comes to...
We saw the preview of new advertising on Google Maps when they showed it off at I/O, and now AdWords is updating information for advertisers wanting to target Google Maps locations for advertising. Google AdWords has launched a series of new...
That approach works well for retailers with physical locations, but a small percentage of AdWords advertisers fit that description. Since the switch to enhanced campaigns AdWords has become a system of overlapping targets and multipliers.
Ad creative would then focus on an offline call to action relevant to the various brick and mortar locations, such as a coupon or limited time offer redeemable on premises. Though tablets and smartphones are both considered mobile devices based on...
Rewriting an article three different ways and posting in three different locations (internal blog, external byline article, and web page) Over the past few years, marketing automation has continued to gain influence.
Brands with multiple brick-and-mortar locations or advisors, however, face an opportunity perhaps 40 times as great when marketing at the local level. Corporate-controlled content libraries: These enable national brands to share preapproved content...
Set the Locations Where You Want Your Ad to Show Up Online video is huge and video viewing doesn't seem to be slowing down any time soon. If you're ready to advertise on YouTube for the first time – with one of those ads that pop up before you...
I talked about how Google+ provided a hub by which users could be tied to their websites, content, other users, employers, or locations.virtually any entity, with any attribute. In "Can Google be Trusted to Do No Evil?
Note that breathtaking locations and delicious meals are among the most repinned images. If you haven't yet incorporated Pinterest into your social marketing strategy, now is the time. Especially when you consider that, as the site continues to...
The results also appeared on a map to the right side of the carousel, which can be enlarged and shows the pins for the locations of the restaurants in the carousel. Google seems to be doing a limited beta test of a new style of displaying local...
The other change is that you can now set bulk bid adjustments for locations, dayparts and devices, a definite improvement of the old style of having to update each location individually. Google AdWords announced that they have begun the rollout of...
Make sure your address is accurate, mention your target locations in your Page copy, and hope Graph Search gets better at understand bordering towns. On January 15, 2013, Facebook released Graph Search, which is the social network's first attempt...
After all, traditional Facebook Marketplace ads are built entirely around Facebook's massive trove of data, which allows advertisers to target users according to a wide range of attributes, from their locations to the schools they've attended.
