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Location Targeting

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  1. Secret Sauce LoMo Tips for More PPC Sales

    Linking AdWords accounts with GMB automatically allows you to highlight business locations(s) within PPC ads on search (as a location extension): The "Get Direction" button populates for linked campaigns in search as a location extension...

  2. Introducing the Local Marketing Adoption Curve

    Location pages should be created with links to social media and review sites. You should claim and optimize your listings on Google+ and add location-specific images and videos. With 72 percent of consumers searching for local information on a...

  3. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Rely on the data signals available to make informed decisions — on mobile, this means geographic and location data. In the early stages of online advertising, targeting options were predominantly derived from traditional media tactics and focused...

  4. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    The 80/20 rule can apply to numerous aspects of your campaigns; geographic location is one of them. Expand Your Geographic Targeting This can be very powerful, but the targeting options for YouTube campaigns are different from standard AdWords...