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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Advertisers should monitor consumer activity across their brand’s app to obtain a full customer view and extend some of the same targeting techniques available across desktops to the mobile environment; Custom Audiences is a great example of this.

  2. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    You can diversify your campaign by utilizing new ad formats such as image ads via the GDN or App Ads. As with any expansion tactic, some ad formats will work better than others and App Ads are totally different from everything else because you are...

  3. SEO for Startups & New Businesses: An 11 Step Plan

    Social authority, in most cases measured by a given persons G+ profile, has the potential to become a major ranking factor in the emerging world of app-based or semantic knowledge engines. Create geo-targeted evergreen pages, create geo-optimized...

  4. Responsive Design vs. Task-Oriented UX Design

    In those situations, an app that recognizes the user is at an airport might list only those hotels with airport shuttles and streamline the reservation process to limit the options. An emergency reservation task is more location and time dependent...

  5. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Brazilians enjoy ads that: Contain geographically relevant information Don't send them to a website out of the app. Chinese customers tend to be highly price sensitive, so discount ads can prove to be helpful to the company that distributes them...

  6. Twitter Speak From @ to Z – Terms & Definitions

    There are a few different OAuth authorization styles your developer can use for your app including REST API, Search API, and Streaming API. Trends change everyday and are determined through an algorithm that takes who you follow as well as your...