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  1. Drive Your Clicks In-Store With Local Inventory Ads

    This new information is pulled from an in-store inventory feed, making these ads perfect for businesses with physical stores. If your business or client has a physical store, then these ads are a great addition to any marketing campaign.

  2. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    But, what about other types of businesses – those brands that may not have a physical location? If someone is searching for roses for the upcoming Valentine's holiday and has a question about delivery to a business location, the customer can...

  3. 6 Essential Elements for Mobile SEO Success in 2014

    With this understanding, a local business, or a business with multiple locations knows that making their physical address(es), hours of operation, and contact information readily available to mobile searchers through a mobile-friendly website and...

  4. Localization for International Search Engine Optimization

    Make sure to add any physical locations in other countries on Google Places and complete any other profiles that might add credibility to your international location or destinations. This can mean anything from using terminology that is familiar to...

  5. New Google Playbook Outlines 5 Essentials of a Mobile Strategy

    At Google, we believe that constant connectivity represents a sociological shift in how users relate with both the digital and physical world. A better understanding of context, the specific circumstances in which your customers seek you out, such...