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  1. SEO for Startups & New Businesses: An 11 Step Plan

    Social authority, in most cases measured by a given persons G+ profile, has the potential to become a major ranking factor in the emerging world of app-based or semantic knowledge engines. If you have location or sell through the channel, get your...

  2. Responsive Design vs. Task-Oriented UX Design

    In those situations, an app that recognizes the user is at an airport might list only those hotels with airport shuttles and streamline the reservation process to limit the options. Their tasks are also much more immediate or location related, such...

  3. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Chinese customers tend to be highly price sensitive, so discount ads can prove to be helpful to the company that distributes them via in-app advertising. Brazilians enjoy ads that: Contain geographically relevant information Don't send them to a...

  4. Adobe Adds Cloud-Based Mobile Services

    Geo-Location Targeting: Marketers can target mobile app users based on their GPS location and proximity to a point-of-interest such as a retail store, sporting event, or concert venue to offer more personalized user experiences and deliver more...

  5. YouTube May Launch a Commercial-Free Music Subscription Service by End of Year

    This is a probable scenario, as YouTube recently announced it would provide offline viewing to its mobile app users starting in November. YouTube announced this week it will extend its subscription-based channel service to all video creators in...

  6. New Google Playbook Outlines 5 Essentials of a Mobile Strategy

    It can be an app download that leads to a purchase, or a shopping process that starts on mobile and then finishes on a computer or tablet later in the day. A better understanding of context, the specific circumstances in which your customers seek...