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  1. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    Then for a period of time, said Yu, the results became location-sensitive by device, and now, a huge percentage varies from desktop to smartphone. As an SEO or marketing team, "one of the key things is that you are going to have to work very...

  2. 73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]

    While marketers understand how location marketing works and how to get the best results, they need to remember that customers may not be as savvy – at least for now,” Placeable said. And 67 percent say the same if they get lost due to faulty...

  3. SEO for Startups & New Businesses: An 11 Step Plan

    Create geo-targeted evergreen pages, create geo-optimized profiles, location pages, support or reseller pages, whatever. If you have location or sell through the channel, get your locations or agents up on mobile geo-optimized landing pages and put...

  4. How Personalizing Websites With Dynamic Content Increases Engagement

    Location When it was applied to email marketing, it revolutionized the way people were targeted. The concept of personalizing an individual's marketing experience isn't new. You have to create dynamic web experiences that quickly encourage...

  5. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    The AdWords game is a lot like real estate – it's all about location. Quality Score also has a significant impact on Cost Per Acquisition (or Cost Per Conversion), another crucial metric for most AdWords advertisers, especially those primarily...

  6. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Using Visitors data in the secondary dimension opens to the door to in-depth information including demographic like age, gender, and location (must have demographic reporting enabled. This report will show how different marketing channels...

  7. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    With the benefits that mobile advertising offers, such as targeting location and a large audience, advertisers and marketers throughout the world, especially in the elusive and emerging BRIC nations, should begin implementing mobile marketing...