In order to participate in the ad, the business's location needs to be set on the Facebook Page. Promoted Page Likes is only available to Pages with a location and profile picture. Location targeting is limited to Facebook users in the city, state...
Twitter Testing New Local Discovery Features — And It’s About Time – AllThingsD"Twitter is in the process of testing a new feature that lets you discover tweets from people within a certain distance of your location.
On the user side, Facebook is back and forth on Places, check-ins and other location features. Facebook director of SMB Dan Levy announced at the Local Search Association show that 70 percent of Facebook users are connected to at least one local...
Category Relevant Search Results, Query Suggestions, and Advertisements Based on Location? Sharing new data and stories about U.S.small businesses on Facebook – Facebook MarketingFacebook reports there are more than 2 billion connections between...
Quick stats about local mobile use: percent of mobile search is local.percent of local searches result in purchases.percent of smartphone shoppers use a GPS/mapping app to find a retail location. Keyword(s) location in reviews
Location extension (local focused) They’ve discussed users’ constant connection in varying contexts (time of day, device, and location) through multiple devices as the impetus for enhanced campaigns. For businesses without a mobile ready site or...
If you have an address that’s part of a shopping center or in a shared business, get familiar with MapMaker – it has the functionality to allow you to understand why your listing in Local results may not be as expected; including the ability to...
Create a familiar pattern with your videos: same location (or a variety of awesome locations); same flow or pattern of information coverage; same tone of voice; same presenter if desired, etc. It’s important that business owners understand social...
Microconversions are actions taken on a website that aren't the main conversion goals; rather, these could be things such as brochure downloads, blog comments, views of a certain page, newsletter registration, or location look-up, to name only a few.
Search is also more local now as results vary by location and your enterprise SEO technology needs to deliver refined SEO success metrics and variables based on location. Success and value based metrics: This is every metric that measures success...
Re-center and zoom maps to the user's location Pre-populate location fields on web forms (Tip: Default ZIP code from geoIP and then compute HIDDEN city, state, and country field values from the ZIP! A mobile user's geolocation can typically be...
Also, look for Foursquare to hone in on the delivery of specials to influencers based not only on location, but on time as well as other demographic information as the move toward a convergence of social, local, and mobile continues.
Now when people click on a search ad, Google will teleport through time and space – directly to a business location. Rotate evenly: Teleports visitor to a random business location and helpful for avoiding overcrowded business locations.
Nationwide and local coverage: Promote the physical location and services of your branch to the users located in a different city/state/country if you have a nationwide footprint. Utilize proximity bidding (beta): Enables advertisers to adjust bids...
Already local search results show users a different search results page depending upon their IP address location. With mobile phones it’s much easier for Google to know the exact location of a user and serve a very targeted local search results.
You can click a store location or name to view information about that store. As you go, store and business locations highlight to let you know which part of the map the business is located. An icon located in across the top-center of the screen...
Whenever you can influence review content, try to have those reviews include category and location keywords. The two (SEO and LSO) are also very tied together, with the blended search results overtaking many standard SERP listings and highly...
Location-based marketing is also very important – getting recommendations on Google Places for your business can be a powerful tool, as most people conduct location-based searches when seeking a specific product or service (e.g.legal services Los...
Location-Based Marketing: The Convergance of Social and Mobile - ClickZ A useful primer on the need to get your head around the future of location based marketing. Social and Search: A Small Business Primer - Bing Webmaster Center Blog
Bing Personalizes Results, Adds Location & Search History by Danny Goodwin Your physical location and past search results will now influence the order of the results you see on Bing, much like features Google has offered for years already.
