The new Yahoo Local Maps beta also features larger maps with more "wow" factors, according to Paul Levine, general manager, Yahoo Local. Double-clicking on a location both centers the map and zooms in on the location.
Local content represents a $100 billion offline market," said Paul Levine, General Manager, Yahoo Local. Of that, the yellow pages market represents $14 billion in annual revenue, all of which is addressable by search, Levine believes.
We've taken Yahoo Maps and on top of that have layered across it 55 categories that we've pulled from Yahoo and different data sources," said Paul Levine, general manager of Yahoo's local services. It's part of our overall strategy to differentiate...
Paul Levine, Yahoo: Particularly for the smaller enterprises it must be sold instead of simply bought. Panelists: Gerry Campbell, Executive Director, Search and Navigation, America Online Paul Levine, General Manager, Yahoo Get Local Tony Mamone...
