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  1. "Which Update?" Is the Wrong Question

    But do you see what happened there, if you focused on looking just to what the update itself was defined to do you’d be looking in entirely the wrong location for the issue. While normally I try to write articles directed as passing on a specific...

  2. Secret Sauce LoMo Tips for More PPC Sales

    If nothing less, location information is an ostensible differentiator on search. Local Google Shopping is useful way to provide useful location information in search. The "Get Direction" button populates for linked campaigns in search as a location...

  3. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    LinkedIn pay-per-click (PPC) advertising has excellent targeting potential because users post so much information about themselves, from geo-location to age and employment history. Could LinkedIn advertising be an answer for brands that are "tapped...

  4. Introducing the Local Marketing Adoption Curve

    With 72 percent of consumers searching for local information on a smartphone visiting a store or location within five miles (and likely within five to 10 minutes), the local opportunity is clear. Location pages should be created with links to...

  5. Drive Your Clicks In-Store With Local Inventory Ads

    From here, users have a few options: navigate to the main site to buy online, change store location, or get directions to the store. This page will contain the product information and also a map of the nearest store where the product is in stock.

  6. Centralizing Location Data: 3 Steps to Local SEO Success

    Unfortunately, as it does for so many businesses, updating our online location information was relegated toward the bottom of the move's priority list and we had to put off addressing this critical task until two weeks had passed in our new space.

  7. The NSA Has a Hush-Hush Google-Like Search Engine

    It can also share location information culled from mobile phones. Website The Intercept was first to report this and attributes its news to information provided by whistleblowers. Documents gathered by The Intercept show the system in use in 2007...

  8. Google Responds to 'Right to Be Forgotten' Questionnaire

    Another question asked whether requests are filtered by location, nationality or place of residence. The first of the 26 questions focused on the type of information Google asks for prior to considering a delisting request for specific content.