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  1. Google Supports New Schema for Multiple Business Phone Numbers

    Googlebot is better learning how to understand business location information like specific phone numbers for departments or multiple locations. Google is recommending this new schema, along with other schema for hours of operation, address, and...

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    Location You can maximize engagement, brand preference, loyalty, and sales by delivering highly personalized experiences that customize your site to each visitor based on current and past behaviors (clicks, searches, views, etc.as well as...

  3. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Using Visitors data in the secondary dimension opens to the door to in-depth information including demographic like age, gender, and location (must have demographic reporting enabled. Advertisers can use this information, for example, to build...

  4. 3 Ways Context Clues Reveal a Powerful Paid Search Opportunity

    Are your customers searching more for location based information in the morning, or store hours? These context clues include time of day, location, device, and keyword. Even if they don't indicate the specific piece of information they are looking...