According to the report, 60 percent of consumers expect a business to be within walking or local driving distance from their current location. And one out of every three smartphone users search for a business’s contact information.
The update will allow users to access the personal assistant features offered by the Now platform, such as weather, scheduling, and live updates on information such as flights, traffic, and other location-specific data.
Also added: in-app ad targeting by time of day, location, device, demographics, interests, topics, and remarketing. Twitter Testing New Local Discovery Features — And It’s About Time – AllThingsD"Twitter is in the process of testing a new feature...
Content for these types of searches should include basic contact information – address, phone number and operating hours – as well as a short description of the location highlighting why a visitor should choose that location.
Since local relevance is a high priority for mobile users in both geographies, advertisers that include local cues like location information and phone numbers in mobile ad campaigns can positively influence purchase decisions on both sides of the...
For example, a search for Starbucks returns threads related to the overall brand, location- specific brand such as Starbucks UK, products like the Starbucks Card and brand elements like the Starbucks logo.
Location-Specific Searches Forget having information at your fingertips. Could it be that for all our gadget drool, we're overlooking what could be the biggest Internet marketing explosion of the decade?
Category Relevant Search Results, Query Suggestions, and Advertisements Based on Location? Prepare for Product Ads Coming in Q3 2013 – Bing Ads Developer Blog and ForumProduct Ads are in testing now and, when rolled out this summer to U.S...
Social media management can be problematic for businesses of all sizes but is arguably most complicated for large multi-location brands, particularly following the advent of Facebook Graph Search and updates to Facebook Nearby.
Quick stats about local mobile use: percent of mobile search is local.percent of local searches result in purchases.percent of smartphone shoppers use a GPS/mapping app to find a retail location. Location
However, in order for a user to see these enhanced results, they must search for that company by name and location, requiring that they already know the brand. With the information from a company’s Google+ business page taking up 50 percent of the...
At the opposite end of the floor, Yext helped its customers with location information software and had a cache of swag to help visitors recall the company’s name. Between keynote speakers and intensive sessions, the Marriott Marquis was abuzz with...
The video count information in the trailer location might differ from what is seen on the watch page, owing to the different timing of data updates in each location. Essentially, YouTube is working to help advertisers better engage their target...
Facebook Graph still needs to figure out its mobile app integration and how to move out from under its current overlooked location in the page header. They need to connect with their customers, especially through images, events, deals, exclusive...
Invariably, they would land on that professor's bio page, which listed office location, phone number, and hours. Couple this information with the landing page and you have a profile of a visitor who wasn't looking to enroll in a new program, come...
In 2013, many search results pages change rapidly, even if you keep your location and “personalization” consistent (obviously personalization brings a whole other layer into the discussion, but I’ll save that for SES).
There are several CSS techniques for hiding content, including moving the content off-page (location-wise), using white on white text, etc. You could be revealing information to snooping competitors, or worse, hackers.
The result was a 1,200 page PDF that included everything from a field called "last location" to what he alleges was old "deleted" messages, posts and even Poke and IP addresses. Social data has the potential to unlock vast amounts of insight about...
Location, Location, Location Geo-location is important to every website at some level,” Murtagh said. It is amazing how many brands are not taking geo-location seriously,” said Joe Laratro who offers these mistakes to avoid for brands looking to...
Let's intelligently assume the user has decided on location (Santa Monica), near the beach, and used the modifier "perfect", which means they're looking for some qualifier that this isn't a horrible hotel.
