SEO News

Location Graph

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  1. SEO for Startups & New Businesses: An 11 Step Plan

    Metadata Open Graph, Twitter Card, Google-specific (Authorship, etc. will become active on Google+ and other key social graph and authority platforms like LinkedIn to champion your brand, create content, and get connected to other authoritative...

  2. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Google continues to make this increasingly so, with local branded and non-branded terms playing an ever greater role in search results, thanks to the Knowledge Graph and Local Carousel. A strong local search presence and visibility has always been...

  3. Expanding from Local to National SEO with Google Trends

    The graph above shows the interest over time and represents how the phrase is trending. Adjust the location to United States and select a suitable time frame for your industry. It's no secret that Google Trends is an important research tool in...

  4. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Your online connections are at the core of your social graph. Location Targeting. As marketers, our goal is to make an impact at each touchpoint in that process, so it’s crucial to understand location and role of each ad or keyword and how they...

  5. Why Google's Hummingbird Algorithm Isn't for the Birds

    The term "Big Bird" exists in Google's Knowledge Graph as a known personality entity, so rather than looking for facts on large winged animals; Google intelligently associates a query mentioning "Big Bird" as a request for information on the large...

  6. Facebook on Graph Search Posts Index: 700 TB of Data & 100+ Ranking Factors

    Facebook search quality and ranking engineer Ashoat Tevosyan shared a peek under the Graph Search hood in a post on the Facebook Engineering page yesterday. Tevosyan highlighted the challenges facing Facebook as they gave users the ability to...

  7. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    Knowledge graph in voice search will bring up the weather results for location for Las Vegas, Nevada. Matt Cutts kicked off day two at Pubcon with another of his signature keynotes, dispelling myths, talking about spammers and about Jason Calcanis...

  8. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    In the context of Google Knowledge Graph, the semantic web, Hummingbird, Penguin, Panda, and performance of the website as a business asset, Google Analytics may have little value to those who aren't reliant upon paid traffic as a primary source...

  9. Facebook Graph Search Now Lets You Search for Posts, Status Updates, Check-ins, Comments

    Facebook's Graph Search has been updated to allow people to search in greater depth on Facebook. The new Graph Search now allows users to search for not just the usual people and places, but also to search posts, status updates, check-ins, and...

  10. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    In addition, the continually expanding knowledge graph provides encyclopedic data to users directly in the SERP – no need for click through, but less shelf space for companies. If a user searches [where am I], Google will display the user's current...