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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    The 80/20 rule can apply to numerous aspects of your campaigns; geographic location is one of them. Their current strategy was to focus on the "heavy hitter" products that performed the best. The "80/20" rule means that 80 percent of your traffic...

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    Location You can maximize engagement, brand preference, loyalty, and sales by delivering highly personalized experiences that customize your site to each visitor based on current and past behaviors (clicks, searches, views, etc.as well as...

  3. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    The AdWords game is a lot like real estate – it's all about location. However, our research shows that your quality score is impacted primarily by the CTR of your keywords/ads relative to the expected CTR for your current ad position – meaning the...

  4. Using the DMAIC Process for SEO Projects

    Whether you're a large multi-location organization or just a freelancer looking for answers to a particular problem, DMAIC provides a method to solving all kinds of problems quickly and efficiently. Your team of people will need to understand...

  5. Top Online Retailers Lag in Mobile Experience [Study]

    Include a click-to-call feature to allow consumers to easily find a nearby store's phone number to contact a brick-and-mortar location quickly. By implementing RWD, marketers ensure that their sites can be rendered across all current AND future...

  6. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    in voice search will bring up the weather results for location for Las Vegas, Nevada. Cutts’ current advice (again) to webmasters is that it's important to get ready for mobile. First, Cutts spoke about Google’s “Moonshot changes,” which he broke...