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Location Based Services Mobile Market

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  1. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Be sure to include resource time, equipment rental, shoot fee (e.g.location), and editing for total video production costs. Market Research (surveys, focus groups) GOAL: Market Research, Improve Customer Satisfaction, Reduce Research Costs brand...

  2. 8 Tips to Optimize for Mobile Searchers Across Multiple Screens & Devices

    Location, Location, Location! So if you have any local campaigns, it’s critical that you geo-target them and show searchers that you understand both their location and intent. If you do have a physical location, here are some tips to include in...

  3. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    Real-time exclusive deals and offers are a clear path forward when looking at the impact location and time data can provide on consumer purchase intent.business use Foursquare to interact with consumers (Source: Foursquare) percent of smartphone...

  4. Bricks & Mortar Brands Still Reluctant About Mobile Marketing

    Location based services were considered to offer the simplest way to link online search with direct purchase, but there was no comment on how these services were going to be delivered. The pressing need to differentiate is front of mind, but with...