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  1. 6 Mobile Marketing Tactics to Nurture Customer Relationships

    Using the smartphone’s geo-location technology, location based mobile marketing technology can monitor when a customer comes within a specified distance of your location and send them a text letting them know about a specific promotion or daily...

  2. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    At the opposite end of the floor, Yext helped its customers with location information software and had a cache of swag to help visitors recall the company’s name. Segueing from the usual formatted descriptions of a company’s mission statement, Sean...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Be sure to include resource time, equipment rental, shoot fee (e.g.location), and editing for total video production costs. Support Value - Online Self-Service Support Value - Online Self-Service: GOAL: Enable Self-Service, Reduce Support Costs...

  4. How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases

    Most who optimize know that optimization for brand, product/service, and location can greatly increase visibility in search engine results. Most brands find it easier to dominate search engine results for the name of their company, brand, product...

  5. Google AdWords Geo-Targeting Settings: How to Stop Losing Money

    Whether you run a local brick-and-mortar store and want to drive more foot traffic or a national business that can only service a few areas of the country, when you geo-target your ads the general idea has always been to get clicks and customers...