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  1. Introducing the Local Marketing Adoption Curve

    Because local truly puts the customer at the center of cross-functional corporate marketing programs that span paid, earned, and owned (think search, social, and mobile), many multi-location marketers have struggled to rally their teams to define...

  2. Drive Your Clicks In-Store With Local Inventory Ads

    From here, users have a few options: navigate to the main site to buy online, change store location, or get directions to the store. Local inventory ads are a new version of a product listing ad. This new ad type is the perfect way to reach users...

  3. Google Responds to 'Right to Be Forgotten' Questionnaire

    Another question asked whether requests are filtered by location, nationality or place of residence. And information about the specific search results in question. One of the most interesting questions is whether Google delists results displayed...

  4. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Are the location pages easily found and indexed by the search engines via crawlable directory pages? Does [VENDOR NAME] reporting break down easily to view results by location, region, or brand? What is the average page load time for the location...

  5. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    Then for a period of time, said Yu, the results became location-sensitive by device, and now, a huge percentage varies from desktop to smartphone. Any difference in rank is likely due the local search results pushing other results down on the SERP...

  6. SEO for Startups & New Businesses: An 11 Step Plan

    Create geo-targeted evergreen pages, create geo-optimized profiles, location pages, support or reseller pages, whatever. If you have location or sell through the channel, get your locations or agents up on mobile geo-optimized landing pages and put...

  7. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    A strong local search presence and visibility has always been important for multi-location brands. The search giant ranks multi-location brand websites based on three common sense factors: Crossing each of these concerns off the list is a multi...

  8. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    If someone is searching for roses for the upcoming Valentine's holiday and has a question about delivery to a business location, the customer can quickly search on Google, use the CTC extension on the ad copy and get the question answered before...

  9. 6 Essential Elements for Mobile SEO Success in 2014

    Since these search results are determined in large part based on the mobile user's location, an SEO strategy that promotes the dental office location and incorporates conversational search terms within its content, may have an edge over competing...