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Location Based Advertising

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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Rely on the data signals available to make informed decisions — on mobile, this means geographic and location data. In the early stages of online advertising, targeting options were predominantly derived from traditional media tactics and focused...

  2. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Another advantage that Chinese mobile advertising offers in comparison to other types of advertising is the ability to distribute mobile ads based on the location of the user. With the benefits that mobile advertising offers, such as targeting...