SEO News

Location Based Advertising

RSS
  1. Secret Sauce LoMo Tips for More PPC Sales

    Be sure each store location has its own campaign with a specific budget and strategy based on performance and analytics. Location extensions are an effective way to get people to your store, to increase offline conversions.

  2. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Rely on the data signals available to make informed decisions — on mobile, this means geographic and location data. In the early stages of online advertising, targeting options were predominantly derived from traditional media tactics and focused...

  3. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Another advantage that Chinese mobile advertising offers in comparison to other types of advertising is the ability to distribute mobile ads based on the location of the user. With the benefits that mobile advertising offers, such as targeting...