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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Rely on the data signals available to make informed decisions — on mobile, this means geographic and location data. In the early stages of online advertising, targeting options were predominantly derived from traditional media tactics and focused...

  2. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    The 80/20 rule can apply to numerous aspects of your campaigns; geographic location is one of them. The core of most PPC campaigns is text-based ads. Even though this happenstance is commonplace, there is an inherent danger lurking in your account...

  3. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What tools and processes does [VENDOR NAME] have to mitigate duplicate content when it comes to location pages. What is the average page load time for the location pages? Will our location information be sent to GPS and car navigation sites?

  4. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    Then for a period of time, said Yu, the results became location-sensitive by device, and now, a huge percentage varies from desktop to smartphone. Good news for mobile sites: BrightEdge research showed there was not a significant difference between...

  5. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    That is, if a document (e.g.a Web page) doesn't exist (at a particular location or URL) anymore, a link to a near-duplicate page can be provided. So basically, the new method clusters sites that may be identical or nearly identical and then based...

  6. SEO for Startups & New Businesses: An 11 Step Plan

    Create geo-targeted evergreen pages, create geo-optimized profiles, location pages, support or reseller pages, whatever. If you have location or sell through the channel, get your locations or agents up on mobile geo-optimized landing pages and put...