SEO News

Location Based

  1. "Which Update?" Is the Wrong Question

    But do you see what happened there, if you focused on looking just to what the update itself was defined to do you’d be looking in entirely the wrong location for the issue. You may start at the most likely culprit based on which algorithms you...

  2. Secret Sauce LoMo Tips for More PPC Sales

    Be sure each store location has its own campaign with a specific budget and strategy based on performance and analytics. Local Google Shopping is useful way to provide useful location information in search.

  3. Introducing the Local Marketing Adoption Curve

    You should claim and optimize your listings on Google+ and add location-specific images and videos. With 72 percent of consumers searching for local information on a smartphone visiting a store or location within five miles (and likely within five...

  4. Google Responds to 'Right to Be Forgotten' Questionnaire

    Another question asked whether requests are filtered by location, nationality or place of residence. Additionally, they believe the court ruling was based on outdated principles and it was a mistake to assume it even exists in law.

  5. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Rely on the data signals available to make informed decisions — on mobile, this means geographic and location data. In the early stages of online advertising, targeting options were predominantly derived from traditional media tactics and focused...

  6. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    The 80/20 rule can apply to numerous aspects of your campaigns; geographic location is one of them. The core of most PPC campaigns is text-based ads. Even though this happenstance is commonplace, there is an inherent danger lurking in your account...