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  1. SEO for Startups & New Businesses: An 11 Step Plan

    Create geo-targeted evergreen pages, create geo-optimized profiles, location pages, support or reseller pages, whatever. If you have location or sell through the channel, get your locations or agents up on mobile geo-optimized landing pages and put...

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    Location As seen below, Amazon.com customizes the content of the homepage based on products you have viewed in the past: Companies such as Marketo, HubSpot, and Pardot have been using the power of dynamic content and their platforms to drive one-to...

  3. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    The search giant ranks multi-location brand websites based on three common sense factors: A strong local search presence and visibility has always been important for multi-location brands. Crossing each of these concerns off the list is a multi...

  4. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Another advantage that Chinese mobile advertising offers in comparison to other types of advertising is the ability to distribute mobile ads based on the location of the user. With the benefits that mobile advertising offers, such as targeting...

  5. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    But, what about other types of businesses – those brands that may not have a physical location? If someone is searching for roses for the upcoming Valentine's holiday and has a question about delivery to a business location, the customer can...

  6. Using the DMAIC Process for SEO Projects

    Whether you're a large multi-location organization or just a freelancer looking for answers to a particular problem, DMAIC provides a method to solving all kinds of problems quickly and efficiently. Decisions are based on measurement and data.