SEO News

Location Awareness

  1. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    If a user searches [where am I], Google will display the user's current location and a map. Let's say, for example, a user searches for a cell phone store location. This would not only increase their search visibility, but help build their brand...

  2. Google Authorship Presents Branding Opportunity for SMBs

    However, in order for a user to see these enhanced results, they must search for that company by name and location, requiring that they already know the brand. Here are the ways Google authorship and the rel=author tag in particular can help...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Be sure to include resource time, equipment rental, shoot fee (e.g.location), and editing for total video production costs. GOAL: Grow Awareness, Reduce Ad Costs event-related online brand mentions (e.g.announcement, product release, etc.

  4. SEO Roles of Engagement: Stimulate, Don't Alienate!

    Leverage location signals to influence the immediacy of need. Seeding content assets that are optimized for mobile, tablet, and desktop also allows a greater reach and is often better-aligned to create and/or target intent on restaurant, travel...